Everything Technology Marketing

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

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Survey Result: The Top-3 Goals of Content Marketing

Everything Technology Marketing

and here is what 727 marketers say: #1 Lead Generation With 68 percent of responses, the most mentioned goal for content marketing is lead generation. In other words, lead generation is the ultimate promise of content marketing. #2 This is up from 62 percent in last year's survey.

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New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

Here are the Top-5 Trends in Alliance Marketing (for more details download the report ): Revenue generation (87 percent), demand generation (72 percent) and joint sales engagement (66 percent) top the list of alliance marketing program goals.

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Why care about B2B Content Marketing?

Everything Technology Marketing

By far the most mentioned objective for content marketing is lead generation (62 percent), followed by lead nurturing (39 percent). It is also ideal for spreading your message by having great content shared across multiple social vectors.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. Marketing will be expected to show how it impacts new revenue generation.

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The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. 2 – Content marketing Content marketing went mainstream in 2011.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. This is only one example of how you can use social media to drive lead generation.