Everything Technology Marketing

DECEMBER 15, 2012

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

Lead Generation 100

Lead Generation Customer Surveys Allocation Eloqua 100

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

JULY 2, 2012

Here is the first in our series of sneak previews of the survey results (the complete report will be available shortly). The first survey question was "What are your top-3 goals for content marketing?" This is up from 62 percent in last year's survey.

Customer Surveys 100

Customer Surveys B2B Thought Leadership Content Marketing Thought Leadership 100

Everything Technology Marketing

APRIL 12, 2011

Our B2B content marketing survey is the most popular survey we have produced to date. Time to share some preliminary survey results! The first survey question is designed to better understand the motivation of organizations engaging in content marketing as a B2B marketing strategy. Leads, leads, leads.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Marketing Automation Services Content Marketing 100

Everything Technology Marketing

MARCH 25, 2014

Thanks to everyone who participated in the survey. PS: Many thanks to IDG Enterprise for sponsoring this research: IDG Enterprise | [link] IDG Enterprise Alliance Marketing Services (AMS) provides leading-edge converged marketing solutions, enabling tech marketers to create, elevate and communicate the value of their partnerships.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Everything Technology Marketing

FEBRUARY 19, 2011

in 2011 - the most dramatic change for any social media metric in the survey. Generating Leads with Social Media Going back to the original question: how do you leverage social media to deliver conversions? This is only one example of how you can use social media to drive lead generation.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

JANUARY 31, 2012

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 5 – Focus on marketing automation The fastest rising category since last year's survey is marketing automation. 2 – Content marketing Content marketing went mainstream in 2011.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100