LeadSloth
AUGUST 30, 2009
The project itself will cost a fair amount of money, both for software as well as for expertise (either hiring an in-house expert, or hiring a marketing automation consultant ). Maybe spending on lead generation can be better directed, so unprofitable programs can be cut. Better conversion rates with lead nurturing.
LeadSloth
OCTOBER 16, 2009
Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. These are common job requirements: Experience with: Marketing Automation software. Email Marketing.
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LeadSloth
NOVEMBER 16, 2010
Segmentation on Lead Source and Search Keywords. An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs. Lead Nurturing Based on Product Usage.
LeadSloth
SEPTEMBER 3, 2009
People start adopting software because it’s cool, not because they know what to do with it. Just some examples: continued lead nurturing turns more inquiries into sales-ready leads ; lead scoring shows when leads are sales-ready; lead scoring gives quick feedback on the quality of various lead generation programs.
LeadSloth
JULY 29, 2009
An important aspect of Demand Generation are the offers: what will your prospects register for? A popular offer for software vendors is the free trial. I read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report. Let me know what you think!
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