Biznology

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4 Elements that drive B2B direct marketing results

Biznology

We then get into a conversation about the issues of developing a lead generation campaign, and it becomes painfully apparent that few know the basics of how to develop a campaign that has even a small chance to generate leads. . This offer is termed “hard” as it commits the lead to an action closer to the sale.

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5 Best practices of trade show lead qualification

Biznology

Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. This is closely followed by branding and customer engagement.

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5 do’s & don’ts of B2B lead qualification

Biznology

The first level targeting matrix is industry code (SIC or NAICS) and company size. Yet, many lead qualification efforts do not first distinguish best prospects from others, and spin their wheels on non-likely prospects. Do re-market to old lead lists. This matrix is frequently called the “sweet spots” for marketing.

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5 B2B data trends

Biznology

Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. In most B2B firms there are at least four data silos – transactional, sales, marketing, and customer service. But, in fact, there are also silos within silos.

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