article thumbnail

B2B prospecting data just keeps getting better

Biznology

(Photo credit: Wikipedia). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Company SWOT analysis (OneSource).

article thumbnail

5 Actionable Skills to Improve Inbound Marketing Innovation

Hubspot

Dreamforce is hosted by Salesforce.com, which is an unusually forward-thinking organization that was recently ranked by Forbes as the most innovative company on the planet. Oh, sure, there are other things that make a company successful, like a great sales force, a terrific marketing department, and a finely-tuned lead generation program.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

There’s a good background story about it on Wikipedia.). Additionally, the businesses that will excel at ABM will be the ones who encompass the entire funnel with respects the effort to coordinate marketing programs, lead generation, lead flow and management, sales follow up, and reporting across sales, marketing, and customer success.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

There’s a good background story about it on Wikipedia.). Additionally, the businesses that will excel at ABM will be the ones who encompass the entire funnel with respects the effort to coordinate marketing programs, lead generation, lead flow and management, sales follow up, and reporting across sales, marketing, and customer success.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

There’s a good background story about it on Wikipedia.). Additionally, the businesses that will excel at ABM will be the ones who encompass the entire funnel with respects the effort to coordinate marketing programs, lead generation, lead flow and management, sales follow up, and reporting across sales, marketing, and customer success.

article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. A good CRM system is essential.

ROI 50
article thumbnail

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Original content.