Writing on the Web

APRIL 4, 2011

Is Your White Paper a Sales Pitch in Disguise? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

AUGUST 13, 2014

This software would compile all the results from your content including sales, referrals, downloads, subscriptions , and inquiries and give you an overall success rating. Is it: Sales. Phone calls and lead generations. E-newsletter 75%. Articles…56%. Landing pages… White Paper… Free Report… etc.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

DECEMBER 9, 2010

It can be a lead generator, delivered as a digital download or ebook. Then associate the digital download with an autoresponder and write a series of messages that are appropriate, giving further tips and links to sales pages. And you have a special report PDF you can use in multiple ways on different occasions.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

JUNE 29, 2010

lead generation. Sales & Landing Pages Using Wordpress: Learn How. Are all these changes on the Web, new tools, making your business better? What kinds of results are you seeing from your online content marketing: money and profits? brand recognition, market positioning. thought leadership status. Share this on Tumblr.

Ning 100

Ning Business Digg Buzz 100