Smashmouth Marketing

OCTOBER 28, 2009

Brian Carroll of Intouch: B2B Lead Generation blog. Nigel Edelshain of Sales 2.0: Collection of Sales 2.0 We each have two obvious things in common: We are bloggers and we are lead gen practitioners. In fact, we bring value to each other. Robert Lesser of Direct Impact Marketing Acquiring Minds blog.

Lead Generation 100

Lead Generation Lead Ranking Lead Scoring Tips 100

Smashmouth Marketing

OCTOBER 28, 2009

Brian Carroll of Intouch: B2B Lead Generation blog. Nigel Edelshain of Sales 2.0: Collection of Sales 2.0 We each have two obvious things in common: We are bloggers and we are lead gen practitioners. In fact, we bring value to each other. Robert Lesser of Direct Impact Marketing Acquiring Minds blog.

Lead Generation 100

Lead Generation Lead Ranking Lead Scoring Tips 100

Smashmouth Marketing

AUGUST 27, 2009

Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? Once you know they are the right prospect, and you've given them a very high level pitch, then focus on the appointment, not the sales pitch.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

AUGUST 27, 2009

Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? Once you know they are the right prospect, and you've given them a very high level pitch, then focus on the appointment, not the sales pitch.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

More Lead Generation Tips. Make the prime times the power-dial sessions, and make the lulls the time where research and other non-dialing activity is completed. So the next time you run late returning from lunch, show this report to your boss and keep dialing.

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

MAY 11, 2009

Check out the interview of me discussing how having good data impacts lead generation success on ReadyContact's Blog. Tags: data lead gen interviews demand marketing sales2.0

ReadyContacts 100

ReadyContacts Lead Generation Lead Gen Generation 100

Smashmouth Marketing

AUGUST 6, 2021

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Smashmouth Marketing

DECEMBER 1, 2008

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn? You can point them at the target and fire.

Lead Generation 100

Lead Generation Generation Salesforce.com Leads 100

Smashmouth Marketing

OCTOBER 5, 2009

I know my colleagues in the sales consulting industry are going to fill this page with comments telling me why their Lead Gen Tip of the day would be to craft the perfect voicemail script. Tags: cold calling linkedin b2b marketing inside sales demand gen polls b2b sales. My response is -- Don't Bother. Leave one or Don't?

Lead Generation 100

Lead Generation Cold Calling Tips Lead Gen 100

Smashmouth Marketing

DECEMBER 5, 2008

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn? You can point them at the target and fire.

Lead Generation 100

Lead Generation Generation Salesforce.com Leads 100

Smashmouth Marketing

OCTOBER 5, 2009

I know my colleagues in the sales consulting industry are going to fill this page with comments telling me why their Lead Gen Tip of the day would be to craft the perfect voicemail script. My response is -- Don't Bother. As a result of the recent question on Focus.com regarding "should we leave a voicemail?" Leave one or Don't?

Lead Generation 100

Lead Generation Tips Lead Gen Leads 100

Smashmouth Marketing

AUGUST 4, 2009

Go download it now: Definitive Guide to Lead Nurturing. Tags: lead nurturing demand marketing ebook whitepaper sales. Specifically the section of the impact on opportunities won. It's a must read.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Smashmouth Marketing

NOVEMBER 17, 2009

In the bottom of your computer bag If you answer is more than 10 cards, then you have leads laying around that are going untapped. Green Leads has just introduced a new complementary service where the sales reps we support from our appointment setting clients can have up to 100 business cards a month entered into a spreadsheet for free.

Lead Generation 100

Lead Generation Salesforce.com Leads Lead 100

Smashmouth Marketing

DECEMBER 4, 2020

As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. Why should we do appointment setting or lead generation during the holiday months? Here are some points to ponder and they are relevant to all marketing pipeline generation programs.

Planning 149

Planning B2B Marketing Budget Programs Cold Calling 149

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work. Very broad coverage. If you are after Owners, C/VP level contacts, it is heavy with this data.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely. Members of SLMA and non-members are allowed to vote.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Smashmouth Marketing

JUNE 14, 2010

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. My domain expertise is B2B Marketing and Sales, especially Demand Gen. Follow everything about that opportunity.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work. Very broad coverage. If you are after Owners, C/VP level contacts, it is heavy with this data.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

MARCH 29, 2010

Over the past four months Green Leads has been starting new reps on the first Monday of each month. Inside sales seems to be like that, growth and replenishment. How do you train your inside sales recruits? Green Leads Culture - People fitting in is a big part of our success strategy. We have to have our reps deliver.

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

OCTOBER 8, 2021

Listen to Green Leads CEO, Mike Farrell, talk through why he believes pipeline generation , as measured by the metric, pipeline creation rate (PCR), is the ultimate measure of how we can bring sales and marketing teams together and minimize the dynamic of throwing leads over the fence.

Lead Ranking 130

Lead Ranking Lead Scoring Leads Lead 130

Smashmouth Marketing

MAY 29, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. Mike: Joe, you just came off a whirlwind tour with the SiriusDecisions Summit two weeks ago and the Sales 2.0 Conference this week.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

JANUARY 28, 2010

Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily. This is about Sales and Marketing Alignment. Today, in demand gen, we need to get paid on the leads generated and appointments set. We do not give up. We do not quit.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Smashmouth Marketing

MAY 11, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. Mike : Joe, you just came off a whirlwind tour with the SiriusDecisions Summit two weeks ago and the Sales 2.0 Conference this week.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

DECEMBER 17, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.” Tags: demand marketing sales. It’s exactly what I’m talking about.

User-Generated Content 100

User-Generated Content Tagging Lead Generation Consulting 100

Smashmouth Marketing

NOVEMBER 4, 2010

Outbound sales, lead generation and demand gen in general are all about the numbers, too: forecasting good numbers, hitting those numbers and then pushing those numbers to new levels. Do you have dashboards that track your lead generation and pipeline activity? I would put up better numbers.

Lead Gen 100

Lead Gen Lead Ranking Lead Scoring Peer-to-peer 100

Smashmouth Marketing

DECEMBER 24, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.”. That, by the way is the nugget of this whole piece.).

User-Generated Content 100

User-Generated Content Lead Generation Consulting Marketing Prospects 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. inside sales sales demand gen.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Ranking Lead Scoring 100

Smashmouth Marketing

AUGUST 3, 2010

Lead Generation is an "industry" in New England, going back to the early days of the Route 128 Technology Highway. Now there are over 1500 third-party lead gen employees in the area, not to mention all the companies that have based their outbound efforts in the area. eCoast Sales. Good Leads. Green Leads.

Demand 100

Demand Lead Gen Advertising Agencies Lead Generation 100

Smashmouth Marketing

JANUARY 25, 2011

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call.

Lead Gen 100

Lead Gen Work Management Marketing Management Vendors 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Tony Soprano : "Oh, poor baby.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Ranking Lead Scoring 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Engage in a conversation.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Engage in a conversation.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source. Tweeting, blogging, and other social media participation will continue, and if your leads are following you on any of them, it will only add to the value you provide to your leads.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

MARCH 19, 2009

In simple terms, how far along is each of those generated leads in the pipeline and what is the value of that lead against the amount you have invested in it so far? The leads are at the highest point in the funnel, but we find opportunities that we would never have found with traditional outbound activity.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

In simple terms, how far along is each of those generated leads in the pipeline and what is the value of that lead against the amount you have invested in it so far? The leads are at the highest point in the funnel, but we find opportunities that we would never have found with traditional outbound activity.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source. Tweeting, blogging, and other social media participation will continue, and if your leads are following you on any of them, it will only add to the value you provide to your leads.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100