| | | Marketing Edge | |  Lead Generation + Sales | 3 articles |
| Page 1 of 1 | Previous | Next | MARKETING EDGE JANUARY 24, 2010 Five Ways Social Media Will Generate More Leads Yes, lead generation starts with getting attention and good headlines are one of many components. In the context of generating leads for a complex type of sale, integrating social media is becoming essential. ll define complex sale for B2B and B2C products and services in the following way; in the case of B2B it is usually for business mission critical products and services, like enterprise software, strategic business consulting, and/or decisions that touch many departments in a company and have a significant financial investment. Time 26:57. | MARKETING EDGE NOVEMBER 21, 2009 You Need to Answer, Who Are YOU in 2010 It is a huge mistake to interpret this as a green light to pummel the public with heretofore defined advertising dribble wrapped inside user generated content, however, it is an opportunity to reconsider what advertising and PR look like in your company. On the PR side consider this different perspective on PR , It would give you greater freedom to engage you audiences, more opportunities to be heard, and perhaps the greatest benefit of all, new digital information assets that are relevant for sales. In 2010 Marketers and PR professionals must resolve their personality crisis. | | | | | |
| MARKETING EDGE AUGUST 25, 2009  How Smart is Your Phone and Your Favorite Podcast? Gartner released a report that showed Smartphone sales 27% higher in the second quarter of 2009 than the comparable quarter last year. Notably, regular mobile phone sales were off 6% and one can say with credibility the typical mobile phone sales trend line will likely never point to the top of your computer screen ever again. Time 21:22. Here is some simple math. | |
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