Buzz Marketing for Technology

JULY 21, 2010

In my last post I talked about the shadow pipeline created by sales teams who don’t act in real time. The software may be real time but the sales people aren’t. How about your partner community and the leads you have given over to them. Tags: Lead Generation Lead Nurturing. But wait there’s more!

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Buzz Marketing for Technology

MAY 4, 2010

The numbers coming in about the iPad is already staggering (The iPad already has sold over 500000 units since it went on sale April 3) without what some would consider being key features (no camera, no phone, no flash, no multi-tasking etc). Answer – Yes I think it could! Why is Google Scared and What it means for B2B Marketing!

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Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. Tags: Customer Customer Experience Customer Support Lead Generation Support. Just letting them know you are out there to help is always a good idea as well.

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Buzz Marketing for Technology

MARCH 16, 2010

I am happy to say that the potential customer did, and 13 days later, we closed a $250,000 sale. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads! based on his original tweet that’s $4000 a character!).

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Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

APRIL 6, 2010

Lead nurturing starts by taking many touch points and pulling them all together into one spot so you can see patterns of activity across your customer base and get a true profile of what they are doing. Even conduct the sale with payment options like PayPal in the future. I want to roll the clock back a few weeks.

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Buzz Marketing for Technology

JANUARY 14, 2009

Not all leads should be treated equally. In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. Tags: Lead Generation Lead Nurturing. EchoQuote was born.

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Buzz Marketing for Technology

JANUARY 21, 2010

5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. Now that we are beginning to feel the relief of.

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Buzz Marketing for Technology

NOVEMBER 9, 2011

The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. Sales to new customers jumped by 27% (More revenue!). Analyzing social media to find leads using a variety of search terms. Never is that more true than at budget time.

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Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

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ROI Lead Gen Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

SEPTEMBER 8, 2008

And with the lead nurturing system we have in place we can then develop a lead to the point that they are willing to talk to someone from our sales organization. In a recent meeting with Forrester analyst Peter Burris he pointed out to me that this customer is not a customer of sales but a “customer of marketing”!

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Cold Calling Lead Nurturing Thought Leadership Forrester 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Check out my podcast with their CEO Court Cunningham … Link to Original Audio Source Signup for this Podcast Series About Court Court Cunningham is the CEO of Yodle, Court oversees all aspects of operations and strategy, including technology, product development and sales and marketing.

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Buzz Marketing for Technology

JULY 7, 2010

Conversely at Starbucks, $6 Billion of their sales comes from approximately 11,000,000 customers. And yes, you’ve just generated a qualified lead for your sales organization. The host expects this single event to increase total 2010 sales by 5-12%. Tags: Lead Generation Marketing Strategy. Tweet This!

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Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

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Buzz Marketing for Technology

JUNE 25, 2008

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

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Buzz Marketing for Technology

JUNE 27, 2008

SitePoint co-founder Mark Harbottle tells me that many designers use the site for lead generation, and that often, winning designers find that contest holders will turn into long term clients who forgo the crowdsourcing option on future projects to work directly with a designer whose work they know they like.

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