Anything Goes Marketing

NOVEMBER 29, 2006

Using Chat for Lead Generation When I clicked on IBM's chat button, I was told that no one was online. Besides having your web visitors initiate the chat session, what if you're sales reps were the ones that started the chatting (hey, it doesn't take much)? The possibilities with chat are endless for B2B lead generation.

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Anything Goes Marketing

SEPTEMBER 29, 2007

Here are some highlights: Suzanne Lowe includes some tactics on measuring the effectiveness of your lead generation efforts. For example, your call center or sales can track the number of engagements vs. the number of appointments. One of the main themes from this paper was the need for some sort of lead nurturing effort.

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Anything Goes Marketing

AUGUST 24, 2006

Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. Brian adds "don't pass white paper inquiries to your sales people until they're more rigorously qualified as sales-ready leads".

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Anything Goes Marketing

SEPTEMBER 20, 2008

Quick Overview on Trends in Lead Nurturing Lead nurturing can present itself in many ways. It can consist of a sales or call center rep calling a prospect over a period of time or a series of emails sent by marketing. Technorati tags: online lead generation, sales air cover, nurturing, automated marketing ROI.

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Anything Goes Marketing

JULY 18, 2007

Here is something to think about - include a picture of the sales rep for that person's regions on the email and also have it on the cover letter of the white paper that they will receive. You can also include a cover letter and additional offers to continue the conversation and move the prospect further along the sales funnel.

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Anything Goes Marketing

NOVEMBER 16, 2008

Reduce: Not only should B2B companies reduce the amount of lead leakage where leads are being lost is the sales/marketing funnel by tightening up processes, the following also needs the be considered: Reduce the amount of communication that you're sending to leads. Recycle your "inactive leads".

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Anything Goes Marketing

OCTOBER 20, 2009

If you think that a “one size fits all approach” for your lead nurturing content will do, you will not achieve optimal results. If you think that product sales sheets are appropriate for lead nurturing, you will not achieve optimal results. Therefore the remaining leads (84%) present a tremendous opportunity for your company.

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Anything Goes Marketing

OCTOBER 15, 2006

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. I provide advice to my clients on a daily basis on how to improve their online marketing tactics so I know a bit about white papers and lead generation. Why should I have any idea on this subject?

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Anything Goes Marketing

JULY 4, 2010

This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. Tags: segmentation landing pages email marketing lead generation. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data.

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Anything Goes Marketing

FEBRUARY 18, 2009

If you're in sales you may also disagree as QBs typically get more of the glory but hear me out and you can have your own say if you don't agree. The lead management process should start with the marketing team just as a football play begins with the quarterback getting the snap. Receivers : The receivers are the sales team.

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Anything Goes Marketing

MARCH 18, 2007

That's Great - You Still Haven't Mentioned Anything About Qualifying Leads If you're getting too many crappy leads coming in I would recommend automating your lead qualification process. For example, if the annual revenue of a company is below a 1 million, do not pass them on to sales or your call center to call directly.

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Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads.

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Anything Goes Marketing

OCTOBER 8, 2007

StubHub can then evaluate which search engines and keywords resulted in the most sales and invest appropriately. The technology to capture the query string data so that it can be reported on Closed Loop Marketing, Query Strings, B2B, and Your CRM With B2B, many sales cycles are prolonged and may take weeks or months before a deal is closed.

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Anything Goes Marketing

DECEMBER 3, 2006

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. It really works and I come away from the podcast with some better insight into the sales and marketing process. This is sometimes referred to as thought leadership. Drive website traffic.

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Anything Goes Marketing

OCTOBER 30, 2007

Anna Chernis of the DNA claimed: "E-mail produces the highest response rate for lead generation —especially for house campaigns—of direct mail methods we have studied," The one item to note is that in 2005, email delivered $57.25 for every dollar spent on it so there is a downward trend here.

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Anything Goes Marketing

NOVEMBER 27, 2006

Yahoo CPC ROI tool : Calculate the ROI from your cost per clicks vs. sales generated. Google Conversion Tracking : This is a newer feature that allows you to track your conversion rate (sales or form submissions) for all of your paid search campaigns. Shows your competition and search volume.

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Anything Goes Marketing

SEPTEMBER 28, 2006

See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. I've also seen others use search queries as part of an automated lead qualification process. What does this all mean?

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Anything Goes Marketing

DECEMBER 17, 2007

This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. It's time to get a grip and at least know that you are not alone.

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Anything Goes Marketing

OCTOBER 8, 2006

Trying to justify the costs of an expensive integrated marketing campaign in which you use multiple marketing channels to generate leads? Check out this article on BtoBOnline called: Revivio uses integrated e-mail campaign to boost lead generation.

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