LeadSloth

AUGUST 30, 2009

As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. Maybe spending on lead generation can be better directed, so unprofitable programs can be cut. That’s a valid question.

Marketing Automation Services 100

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LeadSloth

SEPTEMBER 3, 2009

The first two focus on the influence of marketing on the sales pipeline, and the last two give an indication of the ROI. Just some examples: continued lead nurturing turns more inquiries into sales-ready leads ; lead scoring shows when leads are sales-ready; lead scoring gives quick feedback on the quality of various lead generation programs.

Marketing Automation Services 100

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LeadSloth

AUGUST 23, 2010

Again, they have created a great program for B2B Marketers, covering both lead generation and lead nurturing strategies. Balancing Your Marketing Portfolio : Choosing the Right Mix of Tactics to Maximize ROI – Greg Sherry from Verint Systems. More info on the program » LeadSloth Discount: $500 extra off.

Enterprise Management 100

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LeadSloth

NOVEMBER 16, 2010

ROI Calculations. We also had some discussion on campaign attribution , to measure the effect of your lead generation and lead nurturing campaigns. One company decided to do ROI calculations only based on the original lead source, not on campaign influence.

Marketing Automation Services 100

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LeadSloth

APRIL 29, 2009

Pardot Corporate Blog and Adam Blitzer’s B2B Marketing ROI blog. Reachforce: The B2B Lead. Reachforce publishes almost daily Lead Generation tips. Pardot’s corporate blog has practical tips for email marketing, landing pages, search engine optimization and marketing automation.

Demand Generation 100

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LeadSloth

JULY 29, 2009

An important aspect of Demand Generation are the offers: what will your prospects register for? I read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report. The other three solutions were interesting though: ROI tools, free consulting offers and paid pilots.

Work Management 100

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LeadSloth

JANUARY 12, 2010

These are the trends that are mentioned most often: Improved ROI & Reporting. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Creation of buyer-centric content.

Marketing Automation Services 100

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