Biznology

FEBRUARY 9, 2016

We then get into a conversation about the issues of developing a lead generation campaign, and it becomes painfully apparent that few know the basics of how to develop a campaign that has even a small chance to generate leads. . This offer is termed “hard” as it commits the lead to an action closer to the sale.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Internal lists are primarily customer or past lead lists. Like this post?

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

JANUARY 3, 2014

You can’t blame B2B marketers for throwing up their hands and relying on interim metrics like response rate and cost per lead–especially since marketing staffers come and go, and may not even be in the job when the lead generated a while ago finally converts to a sale.

Multi-Touch Attribution 80

Multi-Touch Attribution ROI Cost per Acquisition B2B Marketing 80

Biznology

JUNE 26, 2015

I’ve met with a number of B2B clients and service providers, and found that direct mail is not only producing good response rates, but also the leads generated convert at a higher rate. Here’s a great example of an impact mailing that got both high response and conversion rates.

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

Biznology

MARCH 4, 2016

Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead? Calculating Cost Per Lead by Medium. Response rate. Qualification rate.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Biznology

MAY 30, 2012

Where I can stand up in court and show a history of my campaign response rates, conversion rates, and cost-per-lead numbers. And most important, where I can reasonably expect to deliver a steady stream of qualified leads to my sales counterparts, who are relying on me to help them meet their quotas.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Biznology

AUGUST 3, 2020

Leads-only measurements. When other techniques are too expensive or too problematic to justify, you may opt to measure only your lead-generation activities—those occurring before the hand-off to sales, such as response rate, conversion rate to qualified lead, cost per lead, campaign executed on time, on budget, and others.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197