report Lead Generation Related Topics 
KoMarketing Associates
DECEMBER 1, 2020
Many marketers consider themselves to be pros when it comes to lead conversion, but new data suggests that there is still room for improvement. About 44% admitted that their sales personnel are too busy to follow up, yet only 25% have a lead conversion solution in place. Marketers Remain Focused on Lead Generation.
SendX
FEBRUARY 11, 2021
Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. But it doesn’t have to.
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KoMarketing Associates
SEPTEMBER 1, 2020
Many marketers excel at lead generation, but new research shows that they still face a number of challenges when it comes to establishing relationships for lead conversion. Other obstacles include lack of budget/resources (42%), targeting of leads (38%) and a lack of data on leads (29%).
KoMarketing Associates
JANUARY 30, 2020
Marketers continue to turn to social media for lead generation, but new research shows that they could be more satisfied with the quality of leads they garner from this channel. In the future, 69% of marketers said they would consider automating more elements of their lead generation process.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
By registering, you will get access to the full survey report. You'll come away with an understanding of what other B2B marketing professionals are doing and actionable insights such as: How marketers in your industry and company size are adjusting marketing budgets and event plans to drive lead generation in spite of COVID-19.
Marketing Insider Group
AUGUST 10, 2021
Here, we’ll look at CTAs proven to generate clicks and improve your lead generation strategy for B2B marketing campaigns. If it’s more of a product/solution overview demo, you’ll serve it to leads who are still considering their options. Lead Generation, Commence! 4 CTAs Proven to Perform. Learn More.
Webbiquity
MARCH 30, 2021
To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Personalization is so important that 71% of people report feeling frustrated when their shopping experience is not customized to them.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics.
Advertiser: ZoomInfo
However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow.
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