SmartBug Media

APRIL 9, 2019

Open rate: Although many brush off the open rate as a metric purely dependent on the email’s subject line (or subject lines, if you’re testing), there’s quite a bit more at play: Day of the week, time of day, sender name/appearance, and recency of engagement with your brand, just to name a few. How Visitors Convert on the Campaign.

Campaigns 68

Campaigns Effectiveness Landing Pages Click Rate 68

Hubspot

FEBRUARY 12, 2018

A high click-through rate (CTR) for an email that invites users to download something on your website, for example, tells you the email campaign has high lead-generating power. In Google Analytics, metrics like visitor loyalty and visitor recency are helpful, depending on your product. Number of Subscribers/Product Users.

Campaigns 77

Campaigns Planning Marketing Analytics Tools Click Rate 77

PureB2B

APRIL 20, 2021

The data formats, structure or lack thereof, source, frequency, recency, relevancy and quantity, vary across the spectrum. We have a strict “NO Garbage In, NO Garbage out policy” that gives us an industry leading performance metrics for data quality and accuracy. My team and I are truly passionate about AI and data.

Demand Generation 62

Demand Generation Demand Generation Lead Ranking 62

PureB2B

FEBRUARY 8, 2021

The data formats, structure or lack thereof, source, frequency, recency, relevancy and quantity, vary across the spectrum. We have a strict “NO Garbage In, NO Garbage out policy” that gives us an industry leading performance metrics for data quality and accuracy. My team and I are truly passionate about AI and data.

Demand Generation 62

Demand Generation Demand Generation Work Management 62

Adobe Experience Cloud Blog

DECEMBER 20, 2010

Use outbound marketing to follow up, nurture and qualify your inbound leads. The lead generation media that is working best today for inbound is online marketing (e.g. Focus on qualified leads. Provide sales with a prioritized list of leads by creating the ideal customer profile and monitoring activity level and recency.

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Hubspot

APRIL 27, 2015

Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic. It’s easy to search statistics by recency, category, and type of research. Using accurate data in your original content is powerful way to communicate that you’ve done your research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Vidyard

DECEMBER 8, 2014

Put Lead Generation on the Fast Track Online videos are a special breed of content for three reasons. Sales is able to pick up the phone and have an informed conversation with the lead , and also have a much higher chance of closing the deal. First, they’re inherently immersive.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Adobe Experience Cloud Blog

JULY 12, 2010

Customer Value Segmentation - Most advanced type of segmentations that looks at the revenue, frequency, and recency of behaviors and purchases of customers for segmentation. Marketers need to be a lead developer, not just a lead generator. Types of lead scoring: Explicit – helps define the right type of lead.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JULY 16, 2012

Over the last 3 years, he has guided the development of an ad serving platform that garners PPC, SEO, email, and facebook advertising, optimizing campaigns to online and offline conversions via phone, lead generation, online ordering, and coupon redemption. Facebook and Google both care about fresh, unique, legitimate content.

Facebook 48

Facebook Enterprise Management Ads Marketo 48

Hubspot

JANUARY 9, 2012

Note: Make sure that your share buttons link to your landing page, not your thank-you page – otherwise your viewers will have access to your content without filling out your form, and you’ll be missing out on valuable lead generation. To learn more about landing pages and thank-you pages, download the free ebook here!

Optimization 28

Optimization Conversion Landing Pages Hubspot 28

NetLine

JANUARY 23, 2020

In addition to using NetLine, what are your other strategies for lead generation? What led you to using NetLine and how has content syndication affected your approach to lead generation? They are used within Customer Acquisition campaigns, Upsell-Cross Sell Campaigns, and Pipeline Acceleration Campaigns.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Hubspot

APRIL 2, 2012

So the HubSpot social media lead generation team -- Rebecca Corliss , Kendal Peiguss , and myself -- decided to run a two-week test to compare content published through a third-party API versus content published manually on Facebook. Recency: The time since the content was posted. Then something magical happened.

Facebook 28

Facebook Budget Programs API Tools 28

Hubspot

APRIL 2, 2012

So the HubSpot social media lead generation team -- Rebecca Corliss , Kendal Peiguss , and myself -- decided to run a two-week test to compare content published through a third-party API versus content published manually on Facebook. Recency: The time since the content was posted. Then something magical happened.

Facebook 28

Facebook Budget Programs API Tools 28

Hubspot

MAY 28, 2012

To make sure that application goes off without a hitch, let's discuss six tips for managing the lead generation and hand-off process so that both teams can meet their SLA goals. Tip # 1: Focus on Both Lead Quality and Quantity. Study after study shows that email response rates decline over the age of the lead.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

Optinmonster

FEBRUARY 21, 2023

Instead of just name and email, you can add: Radio buttons Checkboxes Dropdown fields Text boxes You can ask new leads what they’re most interested in, how they heard about you, how soon they need your product or service, and so much more. That means they’re more likely to convert once you start a conversation with them.

Segmentation 69

Segmentation Lead Ranking Practices Lead Scoring 69

Optinmonster

FEBRUARY 21, 2023

Instead of just name and email, you can add: Radio buttons Checkboxes Dropdown fields Text boxes You can ask new leads what they’re most interested in, how they heard about you, how soon they need your product or service, and so much more. That means they’re more likely to convert once you start a conversation with them.

Segmentation 64

Segmentation Lead Ranking Practices Lead Scoring 64

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Lead Scoring and Grading With lead scoring, you automatically qualify leads based on demographics and BANT criteria as well as specific prospect behaviors, including recency and frequency. Marketing Programs / Lead Generation. In either case, you still need to know how to drive and where you want to go.”.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Heinz Marketing

FEBRUARY 2, 2024

Pros Consideration of Recency – Gives more weight to recent touchpoints, acknowledging the influence of interactions closer to the conversion. Additionally, understanding your specific goals, whether it be brand awareness, lead generation, or conversion, is essential in aligning the attribution model with your business objectives.

Marketing Attribution 89

Marketing Attribution Lead Ranking Multi-Touch Attribution Top of Funnel 89

Single Grain

MARCH 6, 2020

Take a look at this example that demonstrates that Google prioritizes recency. This is particularly true considering that 57% of B2B marketers have named SEO as their most powerful lead generator, and 72% have named content marketing as their most effective SEO tactic. How to Spot Content Decay on Your Site.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Scoop.it

OCTOBER 23, 2018

From there, you can filter the suggested content by: Recency, relevancy, and freshness. At the end of the day, your content marketing is only as successful as the results you can see from it, so get familiar with all the formats you can create to generate leads and ways to measure results. How old the content can be.

Curation 89

Curation Content Lead Scoring Lead Ranking 89

Online Marketing Institute

JULY 31, 2009

It's how interested the lead is in talking to your company. it's an assessment of how likely the lead is to respond to Sales. It does no good if you hand leads off to Sales who Sales cannot then engage, right? The third dimension we use is the lead's position in the buying cycle. This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

B2B Marketing Zone Posts

JULY 7, 2010

Is lead generation killing marketing? Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. A B2B Guide for Twitter Lead Generation , June 8, 2010. They likely create a workaround. June 25, 2010.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Optinmonster

JANUARY 22, 2024

Including Dates in Titles : For content where recency is important (like news articles or annual guides), including the year in the title can increase relevance and CTR. However, remember that SEO isn’t just about attracting traffic; it’s also about converting that traffic into leads and customers.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52