Buzz Marketing for Technology

JULY 28, 2010

We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. But what if we focused on those buyers who have already purchased from us? Related posts brought to you by Yet Another Related Posts Plugin.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

JULY 14, 2010

There are no impulse purchases in Technology or Consulting Services. It’s a highly considered purchase. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. There are dollars sitting in your pipeline just waiting to show your marketing impact – what I like to call the shadow pipeline.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

JUNE 15, 2009

And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? - Tags: social media Lead Generation.

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

JUNE 30, 2010

This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

FEBRUARY 16, 2009

If you think about the last few products you purchased. Tags: Content Marketing Lead Generation Lead Nurturing Interactive Marketing Buzz Marketing. Did you see an ad on TV? Did you answer a direct mail piece? Go to a tradeshow to learn more about it?

Buzz 100

Buzz Ad Exchange Lead Nurturing Paper 100

Buzz Marketing for Technology

MARCH 16, 2010

People make known what they are doing and often ask the general public for advice when they are about to make a purchase. Tags: Blogging Content Marketing Lead Generation Lead Nurturing Social Media Social Networking. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JANUARY 21, 2010

Truth be told – no one cares about your product or service but they do care about how buyers have responded to purchasing it. Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy.

Social Media 100

Social Media Social Marketing Media Digg 100