Biznology

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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

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Tips for your professional B2B corporate video production project

Biznology

And Unruly also has something to say about video advertising in that video increases purchase intent by 97%, and brand association by 139%.