Smashmouth Marketing

DECEMBER 1, 2008

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn? Then you need to go out, generate leads, and SELL.

Lead Generation 100

Lead Generation Generation Salesforce.com Leads 100

Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. These showed up as wild sales forecasts, leads being dropped, crummy conversion rates, and very poor visibility. Number of converted leads per rep per month.

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

markempa

JULY 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MARCH 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

Brandpoint

MAY 18, 2020

The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com. Content should be the core way businesses attract prospects, show relevance and build relationships that convert to sales and encourage customer advocacy.”

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. With this insight, marketers can develop more targeted messages, increasing the effectiveness of their lead generation efforts.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

markempa

APRIL 13, 2015

In extremely “hot” opportunity cases, where lead distribution is needed instantaneously, the sales representative will be contacted by telephone, text, etc., In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

Customer Experience Matrix

JANUARY 20, 2016

But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. B22B lead generation vendor True Influence today announced a new product to help fill these gaps. They can export the domains, contacts associated with the domains, or both.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

ViewPoint

JULY 11, 2011

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Telesales lead generation supports both field and inside sales. Sales and marketing activity.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

FEBRUARY 23, 2018

Quality conversations and personal engagement with prospects. PinPoint™ Platform , our automated solution that helps manage lead generation, qualification and nurturing. Precise management of lists, lead data, cadence and outcomes drives revenue. It was designed for lead management. Since 1997, we’ve had 3.6

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

markempa

MARCH 27, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Well call her Kristin.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

The Point

NOVEMBER 16, 2011

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Customer Experience Matrix

SEPTEMBER 7, 2010

It’s a major improvement over traditional lead generation. LeadPAC lets marketers order prospect lists based on segmentation criteria such as title, industry and company size. The prospects come through LeadPAC’s partnerships with major consumer and business list vendors. That's worth some excitement. Nothing new there.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

Leadspace

JANUARY 4, 2017

— See how real time data enrichment makes lead generation easier and more effective. DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies?

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

NuSpark Consulting

MAY 28, 2011

In fact, I was shocked that you guys had poor follow-up practices with the leads we were sending you. You guys only knew the basics of Salesforce.com. It’s much easier to have an engaging discussion with a prospect when you guys know what content those prospects downloaded and clicked on. Regards, Paul.

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

Customer Experience Matrix

JULY 20, 2009

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

The Point

NOVEMBER 5, 2009

(BAS) This is overly generalized for this discussion, but most tech companies begin by being either engineering or sales driven and as a result marketing is often viewed primarily as a cost center that collects names for sales people to call. Today, lead management in the CRM system starts when sales get the lead.

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

NuSpark Consulting

MAY 28, 2011

In fact, I was shocked that you guys had poor follow-up practices with the leads we were sending you. You guys only knew the basics of Salesforce.com. It’s much easier to have an engaging discussion with a prospect when you guys know what content those prospects downloaded and clicked on.

Email Marketing 100

Email Marketing Work Management Lead Scoring Lead Ranking 100

LeadSloth

NOVEMBER 16, 2010

Some companies were actively capturing more information on prospects (e.g. A recurring theme is that you need to really understand the prospect. One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! A traditional banner ad gets a CTR of.01%.,

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Vidyard

DECEMBER 18, 2014

And sure, that’s an important starting point in order to make sure teams are publishing enough content to engage their audience, collect leads, and have a chance to nurture them, but it’s time to move beyond the vacuum before the funnel and see how your content is impacting your entire pipeline. Which was their last?

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Hubspot

OCTOBER 1, 2021

members) – Everything you need to know about sales, business development, lead generation, prospecting and closing. Search for existing answers to your questions about general CRM or specific tools, or ask a new question if you can’t find a quick solution. Salesforce.com (product). r/sales (85.2k Social CRM.

Communities 53

Communities CRM Lead Ranking Marketing Management 53

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Vidyard

FEBRUARY 13, 2014

Insights and Analytics Change the Game While a lot of today’s content marketing tactics work to engage prospects, it’s a whole new ballgame when you can see exactly how individual users interact with your assets. This is why we have seamless integrations with leading MAP and CRM systems.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). That means, their competitors, their customers, their prospects, their partners, etc. The general trend here is there’s just so much information out there.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

The Effective Marketer

JUNE 1, 2012

So here’s a quick “getting started” guide that looks at the marketing automation implementation process from a 10,000 foot view and gets you ready to used what will become your most important lead generation engine. Getting Started with Marketing Automation. Step 1: Sales and Marketing Alignment and Documentation.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Smashmouth Marketing

JANUARY 28, 2010

Today, in demand gen, we need to get paid on the leads generated and appointments set. Prospects pick up their phones less. Most of the prospects I talk with are actually in rebound mode and researching new ideas for when the budgets free up again." Let's go back to basics and get paid for performance. Overcome it. "We

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. This session kicked off with a general description of what is search marketing, search engine optimization and PPC. .

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Customer Experience Matrix

JANUARY 7, 2010

There’s also a reasonable chance – although this prediction is less certain – that sales access features will blossom into deeper cooperation between marketing and sales in managing prospect relationships. This is expensive and it's exactly what prospects don't want. So much for the rear view mirror. me-too products. external data.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

ViewPoint

MAY 30, 2012

Asked about whether Salesforce.com may make an acquisition, he notes they do play nicely with several marketing automation providers, and an argument could be made that they are purposely staying out. He adds that there is so much logic for CRM and marketing automation being brought together that M&A activity will happen at some point.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

NuSpark Consulting

JULY 17, 2010

Marketing Automation, by nature of its ability to track your marketing, email, and web activity efforts, will help you qualify “buy-ready&# leads for your sales people through lead nurturing via quality content and lead scoring. Standard email programs are limited in identifying hot prospects.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Adobe Experience Cloud Blog

OCTOBER 3, 2011

Nurturing for those leads that are not yet ready to buy or were stuck. Before” was a three-stage cycle, delivering leads generated from awareness campaigns to the web and then onto their BDR. The result: BDRs were overwhelmed with high volumes of unfiltered leads, wasting time, money and resources qualifying them.

Lead Scoring 48

Lead Scoring Lead Ranking Lead Nurturing Sales Qualified Leads 48

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation. This is where B2B social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate quality inbound leads.

Lead Scoring 48

Lead Scoring Lead Ranking Social Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 4, 2013

We all know “that guy” – the marketer who hangs his hat on lead generation alone. We’ll call this marketer Lead Rex. Lead Rex is easily recognizable through his primal concern with only the number of net new leads. Your prospect just downloaded your whitepaper. What’s another element to the problem?

Lead Ranking 48

Lead Ranking CRM Marketing Qualified Leads Top of Funnel 48

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. Intralinks will also use Vidyard to gauge viewer interest, providing enhanced lead scoring, qualification and nurturing.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. Intralinks will also use Vidyard to gauge viewer interest, providing enhanced lead scoring, qualification and nurturing.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50