Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Some of those strategies still work toward the same end goal.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

LeadSquared

DECEMBER 2, 2020

After this, the next step to kick-start sales is lead generation. B2C lead generation is all about finding new prospects interested in your product, engaging them, and then turning them into a potential buyer. B2C lead generation challenges. B2C lead generation strategies.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

NuSpark Consulting

MARCH 3, 2016

You can repurpose your white paper as a SlideShare presentation or a webinar to get more juice out of it. Once again, you can generate leads via the registration process. Whether placed on your landing page to spur conversions or YouTube, video is a powerful way to demonstrate the concepts in a white paper. Paid Search.

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Paper Lead Generation Promotion Paid Search Agency 100

Webbiquity

MARCH 2, 2021

Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. The Outline.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1. A/B Test Your Paid Campaigns.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

SpotMe Blog

JUNE 2, 2021

Lead generation is the engine that fuels and drives your company’s revenue. Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Test offers with lead capture strategy. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. Determine offers: downloads, demos, trials, etc.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

NuSpark Consulting

DECEMBER 9, 2012

White papers can easily be repurposed as a Slideshare presentation or within a webinar. Webinars generate leads as well via the registration process. Videos that demonstrate the concepts presented in a white paper can be very powerful. Simply, these firms partner with online publishers in lead generation programs.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

KEO Marketing

DECEMBER 2, 2015

Producing a YouTube video or SlideShare presentation that discusses one aspect of the walled content and invites people to download the complete resource. You’ll also increase lead generation by showing people all the great reasons to request the gated resource.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Hinge Marketing

AUGUST 21, 2014

It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. Consider this. Video and audio.

Lead Generation 48

Lead Generation Generation Leads Lead 48

Oktopost

JULY 30, 2020

Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. Webinars are lectures, presentations, seminars, or workshops hosted online using digital means. Webinars are lectures, presentations, seminars, or workshops hosted online using digital means. What are webinars?

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. The future demands a new generation of adaptable and innovative marketers to navigate and redefine this dynamic landscape. The core responsibilities of the CMO have fundamentally shifted.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

PureB2B

JUNE 20, 2022

If you’re struggling with B2B lead generation, you’re not alone. Most marketers can sympathize; 61% consider generating leads to be their biggest challenge. So, what can marketers do to generate some additional fodder for a pipeline that’s constantly hungry for leads? A/B test key campaigns.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. The future demands a new generation of adaptable and innovative marketers to navigate and redefine this dynamic landscape. The core responsibilities of the CMO have fundamentally shifted.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Exo B2B

JANUARY 23, 2024

Respondents (B2B marketers) chose: LinkedIn (84%) 29% Facebook 22% YouTube 21% Instagram Twitter and TikTok get 8% and 3% respectively. This other study focuses on lead generation and return on investment (ROI). Live events enable companies to present their products or services.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. internet users between the ages of 18-44 say they use YouTube. Mobile devices account for more than 70 percent of YouTube watch time.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Vidyard

JANUARY 24, 2022

In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales YouTube Channels 3.1 Top Sales YouTube Channels For those who are more visual learners, these top sales YouTube channels are the ones to follow.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Navigate the Channel

JANUARY 8, 2024

These narratives go beyond merely presenting a product or service; they communicate values, evoke emotions and establish a sense of authenticity. It also boosts lead generation when it motivates users to step into the experience, Marketing Insider Group. For proof in story form (see what we did there?),

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Adobe Experience Cloud Blog

OCTOBER 1, 2012

Whether you add a link to a landing page or embed a Youtube video, your company page needs to fully develop all of the real estate that LinkedIn provides. Marketo: How can a business best take advantage of using LinkedIn for lead generation ? I think it’s equally good for nurturing as it is for lead generation.

Lead Generation 48

Lead Generation Linkedin Optimization Tips 48

SpotMe Blog

MAY 24, 2021

When it comes to lead generation and sales, webinars can be your greatest ally. Webinars are most commonly used for hosting virtual seminars, presentations, lectures, and workshops. Ever watch a YouTube unboxing or product review where the person just talks about the product, but never actually shows you how to use it?

Webinar Metrics 52

Webinar Metrics Conversion Cross-Selling Youtube 52

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

SmartBug Media

SEPTEMBER 8, 2021

Structured data is the tags in the code that tell search engines when a video is present on a page and what topics the video includes. Leads are great, but if your video content is gated, search engines can’t understand the content behind the gate and your video won’t be as easily found in search results. Utilize structured data.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Optinmonster

JANUARY 26, 2024

Webinar Marketing Statistics How To Find a Webinar Topic How To Create a Webinar Best Practices for Webinar Presenters Tips for Delivering a Great Webinar Preparing To Promote Your Webinar Creating Your Webinar Marketing Plan Marketing After the Webinar What Are Webinars? What Are Webinars? What Is Webinar Marketing?

Lead Generation 70

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 70

Binary Demand

FEBRUARY 26, 2024

Personalization for Exceptional Customer Experiences Every online interaction becomes a treasure trove of data in the digital landscape, as revealed by a report from Accenture, where a striking 91% of customers favor brands that present personalized product recommendations and tailored offers.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Excelsior Research

JUNE 28, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. When you search for your desired question into the search bar, the search results present you with various links to numerous websites as per the search engine. YouTube – YouTube has 1.3 OUR CULTURE. MARKET RESEARCH.

Demand Generation Agencies 52

Demand Generation Agencies Content Demand Generation User-Generated Content 52

Webbiquity

MAY 20, 2010

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? How can you make the most of those last few minutes before delivering an online presentation? Link to a specific part of a YouTube video by Matt Cutts. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Belkins

FEBRUARY 21, 2021

Eager to make your B2B sales lead generation more efficient and less time-consuming? Thus, don’t hesitate to discover how to generate B2B leads right now in order to enjoy great ROI in the future. How to Find a Perfect B2B Sales Lead? Please mind that they might change over time. Use Directories.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

KoMarketing Associates

SEPTEMBER 5, 2017

And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective. The point is to avoid leading a B2B social media program with platform selection as the priority.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

SmartBug Media

MARCH 18, 2019

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Video editing. Live streaming.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

KoMarketing Associates

MARCH 13, 2018

Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Sponsor an event or conference your organization is attending, presenting, or exhibiting with. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in relevant discussions on Quora.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Oktopost

SEPTEMBER 13, 2022

There are a number of benefits that financial services can experience by being present on social media, which include: Build trust: Financial services is a relationship-based industry. It can be a great lead generation tool. What are the benefits of social media for financial services? Pros: Good for building long-form content.

Social Media 84

Social Media Work Management Marketing Management Service 84

Excelsior Research

NOVEMBER 15, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. Demand generation is a long-term relationship between Sales, marketing, business, and customers. Companies find it difficult to only rely on lead generation activities. OUR CULTURE. DIGITAL MARKETING. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Excelsior Research

NOVEMBER 15, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. Demand generation is a long-term relationship between Sales, marketing, business, and customers. Companies find it difficult to only rely on lead generation activities. OUR CULTURE. DIGITAL MARKETING. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

SmartBug Media

MAY 20, 2020

Try some of these idea if you want to have a full house for your next presentation: Social media. A simple post with the webinar’s description may work before the presentation, but try to be creative, too. YouTube: Pre-event, take time to create a promotional video. Press releases. Advertising. Signature lines. Internal experts.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

FMG Suite

MAY 14, 2021

Video creates brand engagement, increases awareness, and presents your advisory in a modern and approachable light. . According to Oberlo , 54% of consumers want more video from companies, 88% of marketers see a positive return on investment from videos, and 66% of marketers see video as a lead-generation tool.

Video Marketing 52

Video Marketing Work Management Marketing Management Advertising Mediums 52