PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Heinz Marketing

AUGUST 25, 2018

3 Attribution Considerations for B2B Lead Generation. Some of the best questions the presenters at Content Marketing World have been asked about content marketing. The 7 Storytelling Secrets of Successful Salespeople. We know storytelling is key in successful salespeople, but how do they do it so well?

Barriers 42

Barriers Storytelling Marketing Attribution B2B 42

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. After a few months of on-page optimizations I can see a big improvement for CTR and lead generation on their site.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Little or no T&E expense. Better audience analytics. Well, of course. Reusable marketing assets.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Optimize Your Company Page for Lead Generation. The LinkedIn content platform can be a highly effective way to drive traffic to your site, establish a following, generate leads, and build your brand authority.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Zoominfo

SEPTEMBER 16, 2020

generate organic traffic vs. lead generation) and be able to measure and track the success of the content on each one. Your style guide should summarize your brand’s mission and explain how you want to present your company to the rest of the world. Different content does well on different channels, i.e Salesforce.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Be as specific as possible; generalizations will be perceived as marketing fluff, but specific benefits will resonate with readers.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. The future demands a new generation of adaptable and innovative marketers to navigate and redefine this dynamic landscape. Today, relying solely on creative storytelling is no longer sufficient.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Did we generate quality leads?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. The future demands a new generation of adaptable and innovative marketers to navigate and redefine this dynamic landscape. Today, relying solely on creative storytelling is no longer sufficient.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

SmartBug Media

SEPTEMBER 23, 2020

For example, in the Leading a Legacy session yesterday, Bob Iger talked about how The Walt Disney Company continues to build content around their purpose - inspirational storytelling. Focus on presentation Think about how search engines display in your industry and build your content around what they like to showcase.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Sprout Social

JULY 25, 2023

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? This is critical to building a narrative for your data storytelling to highlight how your social efforts are paying off in relation to your organization’s broader marketing strategy. Click Create. You now have a new GA4 Property.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

ClearVoice

JANUARY 8, 2024

It’s a clash of titans, a showdown between the tried-and-true methods of the past and the avant-garde allure of modern storytelling. Conversion Rates and Lead Generation When it comes to converting leads into customers, content marketing has proven to be highly effective.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. As marketing tactics continue to evolve, accurately measuring the success of campaigns and allocating resources effectively presents itself as a challenge. Lead generation.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

The Lead Agency

FEBRUARY 8, 2023

Trend 2: The Importance of Brand Storytelling in B2B Marketing 81% of consumers say they need to be able to trust a brand in order to buy from them – Edelman B2B storytelling is an excellent way for target customers to build trust in a business through developing relationships between the brand and its audience.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Convince & Convert

MAY 22, 2014

Plus, the contest’s four-minute time limit and potential to enter multiple times, could present compelling stats on the amount of time spent engaging with the game. KLM), to facilitate lead-generation of flight search to those destinations. Test your knowledge here.

Word of Mouth 155

Word of Mouth Lead Scoring Lead Ranking User-Generated Content 155

ClearVoice

MARCH 8, 2022

Just do a little research, target the names that pop up frequently, and present them through clever write-ups. As a female content creator myself, I’m honored to present the following women in content marketing that you need to know, in no particular order. But the “piece of cake” turned into an entire bakery. I hope you do, too.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Hubspot

OCTOBER 8, 2013

Most of the advice around distributing your presentations sounds like this: "Embed your SlideShare to your blog and you''re good to go. We often will do this on the blog: Let the SlideShare bear the burden of storytelling while the intro and conclusion are there primarily to help bring in more readers. Blogging'

Promotion 28

Promotion Storytelling Distribution Template 28

Leadspace

MAY 26, 2020

Event marketing is one of the go-to methods B2B companies use for lead generation. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . You’re using online events in the same manner as a live event, namely, for lead generation. Here’s how. .

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

Valasys

JULY 14, 2020

It Breathes Life to Branding Through Powerful Storytelling. Relevant storytelling not only presents the customers as the ultimate heroes in a brand’s story but also helps in building a rapport by communicating – a narrative that resonates with the pain-points of the customers.

Top of Funnel 78

Top of Funnel Marketing Funnels Enterprise Management Work Management 78

Sprout Social

APRIL 28, 2020

Fifty-nine percent want to influence sales, double the number who want to influence either HR or lead generation teams. They also need to know how to present that data in a digestible way for others. To close the gap, we need thoughtful data storytelling focused on audiences’ desired outcomes.

Social Media 118

Social Media Media Enterprise Management Thought Leadership 118

Hubspot

JANUARY 29, 2019

Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". Content marketing’s steady adoption of storytelling is an exciting new opportunity for content creators. So if there’s no conflict presented, there’s no drama or emotional journey that people can relate to.

Examples 100

Examples Brand Identity Branding Ad Exchange 100

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Tips on content writing with storytelling and emotion. This book helps you learn exactly how to do that.

Social Media 135

Social Media Social Marketing Media Planning 135

Convince & Convert

APRIL 25, 2016

I am a storytelling and comedy nerd, a marketer, and a comic improviser. What streaming video does best is allow brands to drop the corporate veil, connect human-to-human, and allow users to participate in brand storytelling in ways that enrich the customer experience. I know how important preparing and letting go is. Live events.

Video Marketing 144

Video Marketing Brand Identity Branding Storytelling 144

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. The process of getting quality leads starts with the right prospecting & targeting. With the evolution in the methods of targeting the process of lead generation has become more efficient & less complex than ever before.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

The Lead Agency

JULY 7, 2020

For email specifically, this means less clutter, neat presentation and simple navigation. Different writing styles that can spark interest include storytelling, writing in conversational tones to create a relationship, and using personality and humour. Add Interactivity. Interactive emails increase click-to-open rates by 73%.

Marketing AI 87

Marketing AI Email Marketing Tactics Paid Search Agency 87

Valasys

NOVEMBER 21, 2019

The on-demand & digestible audio-storytelling format makes podcasts a stackable piece of content as compared to other media. Search Engine Journal predicts that in the year 2020 video content & visual storytelling will continue to rise. Podcasts: According to Statista.com, there are 73 million podcast listeners in the U.S.

Planning 58

Planning Studies B2B Marketing Trends 58

NetLine

JULY 27, 2023

With the rise of online video, social, and content marketing what was seen as a hindrance to a marketing career, having a strong background in media and storytelling, became an asset. What led you to earn NetLine Cadet Certification , and how have NetLine tools impacted your approach to lead generation?

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Zoominfo

DECEMBER 19, 2018

Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. Featured Video: Lead Generation Strategies: Risks Involved.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

JANUARY 22, 2021

The Thank You Page presents a prime opportunity to turn a lead into a customer — or a customer into a brand advocate. You likely have an ebook or other lead generation downloadable send automatically via email. It acts similarly to a confirmation email — except viewers don't have to choose to open it.

Examples 98

Examples Best Practices Landing Pages Urgency Marketing 98

ClearVoice

JANUARY 26, 2024

As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

OCTOBER 6, 2015

I have talked a lot about visual storytelling as the future of content marketing , so it is no surprise that visual content is becoming a top priority for marketers, coming in at number four (51%). 85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%).

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Marketing Insider Group

JUNE 4, 2013

Billed as the world’s largest B2B Marketing event, I was honored to present on the need to win the battle for custom attention through better content and storytelling. stated that previous year conferences had covered the classic challenges in B2B marketing such as lead generation and sales and marketing alignment.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

Zoominfo

OCTOBER 5, 2021

Carla Johnson Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hinge Marketing

OCTOBER 22, 2020

Research-based findings are a powerful left-lobe persuader that can also engage the right lobe with storytelling and data that helps audiences to visualize and imagine. Using research in marketing content allows you to present unique insights found nowhere else and moves your thought leadership to the head of the pack so that you are found.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128