Biznology

DECEMBER 26, 2012

It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes. And if you want some tips on how to keep your B2B data clean, have a look at my white paper, “Our Data is a Mess! How do I know this?

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

JULY 31, 2015

Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. Do re-market to old lead lists.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

MARCH 4, 2016

Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead? Similarly, some ongoing marketing communications channels can be designed to support lead generation.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. Credit: Getty Images via @daylife. It’s hard to say.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Biznology

MAY 31, 2012

So, that white paper or that case study that customers are dying to see? But it seems like a good enough name. The idea is that a B2B marketer should offer up the juiciest content only to those that “pay” for it with some contact information. Show us some ID first.

Conversion Rate 80

Conversion Rate B2B Content Sales Qualified Leads 80

Biznology

SEPTEMBER 24, 2014

Howard is a seasoned lead generation pro, and a terrific writer. His organization also manages a thoughtful and wide-ranging discussion on the B2B Lead Roundtable group on LinkedIn. Viewpoint: The Truth About Lead Generation, by Dan McDade. Here’s my list of six current faves. The Point, by Howard J.

PointClear 80

PointClear B2B Marketing B to B B2B 80

Biznology

OCTOBER 23, 2013

B2B marketers are well aware that content—such as white papers, infographics, research reports, case studies, and videos—are essential tools for marketing effectiveness today. She also covers the best applications for content in driving toward B2B marketing objectives, like sales lead generation. Stevens videos white papers'

Planning 80

Planning B2B Marketing Emarketing Content Marketing 80

Biznology

DECEMBER 7, 2015

Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. For more information on this topic, request one of our more popular white papers titled Profiling, Targeting and Segmentation. But, in fact, there are also silos within silos.

Trends 80

Trends B2B SIC Telemarketing 80

Biznology

JUNE 27, 2014

It also means a library of content assets the sales rep can choose from, filled with white papers, research reports, case studies, infographics, videos, and ebooks. B2B Marketing B2B B2B marketing lead generation ROI Sales sales enablement sales management sales presentations sales support sales training'

Marketing Management 80

Marketing Management B2B Marketing Planning Paid Search Agency 80

Biznology

JULY 25, 2013

White papers. Application, or where it is used in the marketing process, such as lead generation, lead nurturing, thought leadership, awareness, retention. To stimulate your thinking, here is a working list of the types of content assets to search for: Archived webinars. Blog entries. Case studies. Infographics.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

Biznology

MARCH 28, 2013

This can be in the form of blogging, downloadable white papers, videos, infographics, and others. To fulfill our mission of market coverage, scalable lead generation, and profitable sales growth, the modern B2B marketer must pull—and push—every possible lever. Sure, these methods may be intrusive—and unfashionable.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80