LeadSloth
FEBRUARY 17, 2010
Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Lead Generation. If you incorporate Social Media interaction in your lead score, you can measure the effectiveness of these Social Media activities.
LeadSloth
NOVEMBER 16, 2010
Segmentation on Lead Source and Search Keywords. An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs.
LeadSloth
JANUARY 12, 2010
David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.
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