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LeadSloth

Remove Lead Generation Remove MQL Related Topics
Full Circle Insights Sales Management Marketing Attribution SQO BANT Multi-Touch Attribution Sales Qualified Opportunity CPL Lead Qualification Sales Qualified Leads More Related Topics >
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Marketing Automation ROI: Efficiency or Revenue?

LeadSloth

AUGUST 30, 2009

Maybe spending on lead generation can be better directed, so unprofitable programs can be cut. I suggest three areas: More cost-effective lead generation. Better conversion rates with lead nurturing. You improve your investment-to-pipeline ratio by focusing on the most cost-effective lead generation sources.

Marketing Automation Services 100
Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100
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9 Marketing Automation Metrics

LeadSloth

SEPTEMBER 3, 2009

Marketing-qualified leads (MQL), definition should be established together with sales. sales accepted leads (SAL), formally accepted by sales. sales qualified leads (SQL), evolved into an opportunity. An MQL is also called a sales-ready lead. closed/won business.

Marketing Automation Services 100
Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100
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