Biznology

MARCH 13, 2017

Couple this with the growing popularity of photo-sharing platforms such as Instagram and the result is a lead generation process that has undergone a fundamental shift. Since humans are visual learners, showing your brand value is far more powerful in converting visitors into leads. Like this post? Sign up for our emails here.

Lead Scoring 126

Lead Scoring Lead Ranking Advertising Agencies Paid Search Agency 126

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. Proprietary events are a fast-growing marketing medium, having proven their worth over decades. What’s to be done? Create your own proprietary virtual events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Biznology

AUGUST 8, 2019

Many business buyers consider Whatsapp an exclusively personal medium, and they resent receiving business communications through it. Other key industries, like oil and gas, manufacturing, and construction, are more interested in brand positioning and awareness, and less about lead generation. But you have to be careful.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

SEPTEMBER 24, 2012

In fact, social media represent an ideal direct marketing medium. In this year’s Social Media Marketing Industry Report , 58% of marketers said they were using it to generate leads. Small businesses were even more likely, at 65%, to focus on lead generation in social media. And in social media. A big change.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Biznology

OCTOBER 15, 2012

But the underlying principles are the same for content marketing as they are for solid marketing in any medium. 51% Lead Generation. Perhaps that explains some firms’ reluctance to take the leap. And it’s not hard to see why it’s growing in popularity and effectiveness. Goals / Metrics of Success.

BtoB 80

BtoB Content Marketing Wikipedia Content 80

Biznology

NOVEMBER 23, 2015

These are certainly great metrics for marketers, but what makes digital business video production is that the medium reinforces personal connections that are so important to building trust and informing in the sales process.

Video Marketing 80

Video Marketing Product Tips B2B 80

Biznology

OCTOBER 31, 2012

1: Lead generation is the top job of B2B marketers. There is overwhelming evidence that B2B marketers consider lead generation their most important contribution. Of course, we need to feed the funnel, and lead generation is of course a close second priority. 3: Old media are dead. Au contraire.

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80