Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. Winner: Act-On Runners-Up: Gordian, IR (Integrated Research) Honorable Mentions: Mulesoft, Smashfly Act-On originally started with video as a way to offer on-demand webinars for lead generation.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Optinmonster

JANUARY 26, 2024

Most marketing webinars are lead generation tools that provide free, valuable information in the hope that participants will see the need to upgrade to paid products or services offered by that company. But if you’re planning to use webinars for lead generation , there’s one point we have to emphasize: a webinar is not a sales pitch.

Lead Generation 73

Lead Generation Webinar Metrics Lead Ranking Lead Scoring 73

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Ultimately a generic email gate like this isn’t great for video you might want to share securely with select customers or groups.

Top of Funnel 63

Top of Funnel Video Marketing Lead Ranking Lead Scoring 63

Vidyard

MARCH 23, 2021

Lead Generation and Qualification 5. Goal: Generate Leads or Opportunities Why Do Video Marketing Metrics Matter? Get the Report Lead Generation and Qualification Are your videos generating net-new leads that can be passed along to sales? Metrics for Individual Videos 3.1 Overall View Count 3.2

Video Marketing 65

Video Marketing ROI Analytics CTR 65

NetLine

OCTOBER 12, 2018

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. Once connected, lead disposition and pipeline conversion should be a more streamlined measurement. The MarTech landscape is vast and growing. Evaluate what you have already.

Lead Gen 53

Lead Gen Vendors Lead Ranking Lead Scoring 53

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. For instance, ask what industry your lead works in, job title, or company size.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

TrustRadius Marketing

OCTOBER 1, 2018

For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads. Lead generation, lead management, lead nurturing, lead qualification, and all-thing leads can be found in this one blog.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

PureB2B

APRIL 20, 2017

Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Almost 9 out of 10 marketers say that email is their primary means of lead generation, but it’s marketers who use personalization in their subject lines that see 26% more opens.

Personalization 62

Personalization Planning Banner Ads Marketing & Strategy 62

Adobe Experience Cloud Blog

APRIL 20, 2011

As a social media tool that is called the “YouTube of slide presentations&# , doesn’t this sound like something you need to add to your B2B social media strategy? SlideShare and Lead Generation. With the lead gen feature, leads are captured by adding a form to your slide presentations.

B2B Marketing 48

B2B Marketing Paid Search Agency Planning Marketing Automation Services 48

Ambal's Amusings

MARCH 18, 2010

For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. Craig Rosenberg is Vice President, Products and Services at lead generation company Tippit. Get Customers.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

PureB2B

APRIL 20, 2017

Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Almost 9 out of 10 marketers say that email is their primary means of lead generation, but it’s marketers who use personalization in their subject lines that see 26% more opens.

Personalization 89

Personalization Planning Marketing & Strategy Banner Ads 89

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ? Winner: Act-On Runners-Up: Gordian, IR (Integrated Research) Honorable Mentions: Mulesoft, Smashfly Act-On originally started with video as a way to offer on-demand webinars for lead generation. The results have been amazing.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Adobe Experience Cloud Blog

JANUARY 18, 2011

Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below. Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Case Studies 48

Case Studies Case Study Studies Effectiveness 48

Hubspot

NOVEMBER 18, 2020

Leads coming through? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Act-On originally started with video as a way to offer on-demand webinars for lead generation. Runners-Up: CPower, Marketo. The results have been amazing. Winner: Act-On. Runners-Up: Gordian, IR (Integrated Research).

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Adobe Experience Cloud Blog

JANUARY 27, 2011

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. Luckily, Marketo had the chance to capture this event live. Luckily, Marketo had the chance to capture this event live. I can tell you the return on investment.

Lead Management 48

Lead Management Sales Leads Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

We split the cost of trade shows between our lead generation and branding budgets. We recognize that trade show exposure may not translate into leads but they do have an impact on brand awareness. By splitting the cost between budgets, we get a more realistic cost per conversion on the lead generation side of the equation.

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48

ClearVoice

MARCH 8, 2022

In her current position at Tealium, she focuses on how to make the most of revenue generation across customer life cycles. She also served leadership stints at Engagia and Marketo where she handled product marketing, internal sales and account-based marketing strategies. Rebecca Lieb, Ph.D. content strategist, advisor and author.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Act-On originally started with video as a way to offer on-demand webinars for lead generation. Runners-Up: CPower, Marketo. The results have been amazing. Winner: Act-On. Runners-Up: Gordian, IR (Integrated Research).

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

JULY 29, 2014

Because you can collect so much video engagement data and consolidate the data with your MAP, you need to make sure your RFP for a marketing automation platform has video involved so you can not only track how site visitors interact with video content, but also so that each video they watch contributes to a higher, more accurate lead score per lead.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

TrustRadius Marketing

OCTOBER 1, 2018

For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads. Lead generation, lead management, lead nurturing, lead qualification, and all-thing leads can be found in this one blog.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Adobe Experience Cloud Blog

JANUARY 19, 2012

For those B2B marketers trying to find their footing on the social landscape, there a number of sign posts showing why B2Bs should be turning to social for lead generation success. Youtube 69%. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. The Top 4 Social Channels Are Getting B2B Action.

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

Distribution : YouTube, social networks, video ad networks. Use Video for Lead Generation & Nurturing. Many organizations have the perfect video content for generating and nurturing leads , but their videos are not configured for this purpose. Ultimate Goal : Earn trust, drive traffic to your website.

Top of Funnel 48

Top of Funnel Video Marketing B2B Marketing B2B Thought Leadership 48

Vidyard

MAY 11, 2016

We were doing it for ourselves — for the adrenaline rush of the MQL and the satisfaction of hitting our lead generation goals. Didn’t they know we were doing this all for them? As it turns out, we weren’t. But if MQL wasn’t the answer, what then? “We We need more SQOs!” they cried. The stack takes care of the rest.

Account Based Marketing 50

Account Based Marketing Marketing Qualified Leads Lead Ranking ABM 50

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 90% of marketers credit video with aiding in lead generation. Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it. VWO) User-generated content increases conversions by 8.5%.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Adobe Experience Cloud Blog

SEPTEMBER 13, 2013

When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great! Have you ever created a YouTube video that went viral, gaining millions of organic views? Have you ever created a YouTube video that went viral, gaining millions of organic views?

Tips 48

Tips Content Lead Ranking Lead Scoring 48

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Vidyard

JANUARY 14, 2015

“Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Optinmonster

JANUARY 14, 2024

Lead Generation Tools Here’s an overview of the top 5 digital marketing tools for lead generation , each designed to help businesses attract and capture leads more effectively: 6. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Adobe Experience Cloud Blog

DECEMBER 3, 2009

Lead nurturing and lead scoring are key to B2B marketing success. Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). marketo : Implementing lead nurturing & lead scoring?

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 6, 2009

Only with this conversational view of lead nurturing will you reap the benefits. Done well, lead nurturing can lead to much more efficient and effective demand generation. Overall, that means we generate 50% more qualified sales leads each month at 33% lower cost per lead.

Lead Nurturing 48

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Leads 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). We needed to focus our sales resources on the sales-ready leads, whilst not neglecting the longer-term opportunities.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48