Industrial Marketing Today

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important?

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Industrial Email Marketing is NOT Dead

Industrial Marketing Today

B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo' Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Rules of B2B Lead Scoring – Who’s Hot, Who’s Not

Industrial Marketing Today

By scoring and prioritizing your leads, sales can focus more on SQLs and winning more closes instead of wasting their time on nurturing MQLs. Sure, the volume of leads passed on to sales will go down but I don’t think management will have any complaints when they see revenues going up.

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10 Helpful B2B Lead Scoring Resources

Industrial Marketing Today

From Marketo : Lead Scoring Success Kit. Lead Scoring Cheat Sheet. Best Practices in Lead Scoring. Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Leads. (on I don’t want to claim that this is the definitive list of lead scoring resources. I hope you find these resources helpful.

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Manufacturers Use Evaluation Kits for Effective Lead Nurturing

Industrial Marketing Today

Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results.

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Inbound Marketing won’t Boost Short-term Sales for Industrial Companies

Industrial Marketing Today

These steps take time, at least six months for all the moving parts to mesh together like a finely tuned engine that will drive lead generation and generate sales. Here is an excellent infographic from Marketo ( @marketo ) that visually explains what inbound marketing is all about.

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If You Want Better Leads, Set Your Content Free

Industrial Marketing Today

What does that have to do with lead generation and content marketing? Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. Trust me, there is a connection. Let me explain.