Biznology

SEPTEMBER 24, 2012

It can work in direct mail and email, but also in print, on billboards, on television and radio. In this year’s Social Media Marketing Industry Report , 58% of marketers said they were using it to generate leads. Small businesses were even more likely, at 65%, to focus on lead generation in social media.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Internal lists are primarily customer or past lead lists.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

NOVEMBER 6, 2014

These are typically e-based, but every now and then terrestrial mail is used. The voice mail message and the speed of call back. If I am ready to buy, I don’t need or want the lead generation white paper. The quick and promised fulfillment of offers from the website, webinars or direct marketing.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

Biznology

DECEMBER 26, 2012

It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes. The high rate of change in B2B—whether moving to a different a company, a new title, even a new mail stop—is obvious.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

NOVEMBER 27, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. B2B Marketing Market Research Offline Marketing Slider B-to-B B2B Data data modeling database marketing lead generation marketing lists propspecting'

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

OCTOBER 31, 2012

1: Lead generation is the top job of B2B marketers. There is overwhelming evidence that B2B marketers consider lead generation their most important contribution. Of course, we need to feed the funnel, and lead generation is of course a close second priority. 3: Old media are dead. Au contraire.

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Biznology

NOVEMBER 5, 2014

That got me thinking, how often to do we sign up for mailing lists and then don’t receive anything for months after signing up, or just as bad, receive messages regularly until they randomly stop for six months? Soon, email will be a lead generating machine for you! Like this post? Sign up for our emails here.

Inbound Marketing 80

Inbound Marketing Marketing Management Marketing Proposals Outreach 80

Biznology

DECEMBER 5, 2014

A similar focus occupies Warm-Transfer, which tele-qualifies leads generated by very large insurance companies, and warm transfers the prospects to the clients’ sales teams. “We We need volume of at least 1,500 leads a month to serve a client efficiently,” says Jeff Feuer, CEO. Makino’s approach? Laser focus,” says Rentschler.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

Biznology

MARCH 4, 2016

Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead? Can you get enough leads from this channel to satisfy your requirements? Lead flow requirements.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Biznology

MAY 31, 2012

Yesterday, in this very space, my friend Ruth Stevens made the case against “gating content” –placing your best stuff behind a registration or contact form so that you mine your Web visitors for those precious e-mail addresses and hand them off to your CRM system so they can be worked as “leads.”

Conversion Rate 80

Conversion Rate B2B Content Sales Qualified Leads 80

Biznology

MARCH 28, 2013

In B2B, push marketing includes all the outbound messaging that have proven themselves for decades, most notably: Direct mail, including dimensional mail. is so mature, and so sophisticated, you can find just about every prospect using mailing lists, no matter how narrowly you may target. But this is what we marketers do.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80