Biznology

JANUARY 5, 2022

Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. . Who is your favorite fictional hero?

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Ideal Customer Profiles Consulting Profiling BtoB 104

Biznology

OCTOBER 14, 2015

Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B2B marketing, particularly sales lead generation. Crain’s B2B Magazine named Ruth as one of the 100 most influential people in B2B marketing. For more, visit www.ruthstevens.com.

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

Biznology

OCTOBER 15, 2012

BtoB Magazine’s recent study, “Content Marketing: Ready for Prime Time” found that content marketing was either “fully integrated” (12%) or “very integrated” (22%) for about a third of respondents. (34% 51% Lead Generation. Content page-2 (Photo credit: Wikipedia). Photo credit: jrhode.

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BtoB Content Marketing Wikipedia Content 80

Biznology

NOVEMBER 27, 2013

B2B Marketing Market Research Offline Marketing Slider B-to-B B2B Data data modeling database marketing lead generation marketing lists propspecting' Bernice and I are always open to ideas for future studies. We welcome your feedback and suggestions.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

OCTOBER 31, 2012

With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. . 1: Lead generation is the top job of B2B marketers. There is overwhelming evidence that B2B marketers consider lead generation their most important contribution.

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Biznology

JANUARY 6, 2016

Japan’s foremost lead generation marketing company. Dan practices what he preaches—running a high quality lead generation and management service for clients, plus a well-regarded educational resource center for B2B marketers. Ichiro Niwayama is founder and CEO of Symphony Marketing Co., Happy 2016 to all. Like this post?

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B2B Marketing PointClear Work Management B2B 48

Biznology

APRIL 9, 2014

This fast-paced session introduces the top techniques for B2B lead generation today, from calculating the right number of leads required and setting qualification criteria, to managing lead tracking and reporting. Lead qualification techniques that make your sales force happy. For more, visit Ruth’s website.

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