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Optimizing B2B Lead Generation: Uncovering Common Pitfalls

The Marketing Blender

We are continuing our exploration of lead generation, specifically focusing on the reasons why B2B lead generation might not be yielding the desired results. We’re eager to continue our discussion as we delve into the specific challenges that affect the effectiveness of B2B lead generation.

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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. The question is, how do you go about getting them?

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{Top Sales Magazine} How Value Calculators Cement the Deal

Mereo

Read the 2021 May Issue of Top Sales Magazine for Mereo principal Andy Carlson’s value calculator best practices. At best, they may contribute to marketing lead generation efforts. For the winning formula, download the full issue of Top Sales Magazine. . Catch a sneak peak of the article here: . Get Your Copy.

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Lead Generation: A Watched Pot Never Boils

ViewPoint

This is the third in a series of four blogs about lead generation, marketing and sales metrics, and proverbs. Later we found out that he had saved a voice mail, two emails and an article in an industry magazine we had sent him. Call me back in two weeks on Tuesday at 10:00 AM and I will take the call.”

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Is Lead Generation Slipping Away From Marketing?

ViewPoint

I responded in saying it is a leadership issue and having sales control the lead generation task without hiring someone to do it (which just drives up sales expense) is not the answer. Tony Tissot of eTrigue remarked that lead generation is the responsibility of marketing, but getting the outcomes agreed upon should be the goal.

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BtoB 2010 Lead Generation Guide

markempa

BtoB Magazine just published their 2010 Lead Generation Guide. BtoB: 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. I recommend you check it out.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

If you’ve done your persona research , you know which online publishers, such as industry magazines, your target audience frequents. These firms partner with online publishers to support content only, helping companies in their lead generation programs. Learn more about lead generation in our free e-book: “ Convert!

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