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TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation

WebMarketCentral

NOVEMBER 19, 2007

Around the blogosphere, Barry Graubart at Content Matters argues that "TechTarget had previously acquired KnowledgeStorm competitor BitPipe, so they now have a solid lock on the IT white paper and lead gen market." (I On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million.

Lead Generation 20
Lead Generation B2B Thought Leadership Thought Leadership Generation 20
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Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

MARCH 21, 2007

This is likely to be the revenue model as well, eventually charging content providers for leads (registrations) generated by the content. It's an interesting model, and one likely to work well for ON24, provided they are able to lock in high-quality syndication partners.

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Youtube Webcast Video Marketing Lead Ranking 20
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