Smashmouth Marketing

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B2B and B2G/B2E (Govt/Edu) Lead Generation podcast FT Green Leads CEO Mike Farrell

Smashmouth Marketing

Green Leads CEO Mike Farrell joins Value Selling Associates' podcast. How can you take your lead generation to the next level? Listen below as Mike explains: - How to identify high-intent prospects and leads. - Four lead-generation tactics that you can implement tomorrow. TUNE IN NOW. powered by.

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The Buyer’s Journey & Lead Generation with Green Leads CEO Mike Farrell

Smashmouth Marketing

Intent leads and signals of movement. In this episode of the Let's Talk Sales podcast, we talk about: The importance of content marketing. The need for a sales and marketing partnership on a buyer's journey. Making use of customer data and data platforms. Developing and training salespeople. Listen now!

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Lead Generation Tips - Take 3 Hour Lunches

Smashmouth Marketing

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. For many reps, unless territory comes into play, lead gen exists in a three-time-zone map.

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Demand Generation Provider Activate Marketing Services Acquires Green Leads

Smashmouth Marketing

Activate MarketingServices (ACTIVATE), a high-growth provider of demand generation for B2B brands, announced today the acquisition of lead gen and appointment setting firm Green Leads. based global Sales Development Rep (SDR) and appointment generation resources.

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Top 5 Ways to Nurture Your Leads

Smashmouth Marketing

Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. And if you have a hard time sifting through all of those leads, you might end up letting some sure-fire sales fall through the cracks.

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How To Use Intent Data To Find In-Market Leads, Podcast featuring Green Leads CEO Mike Farrell

Smashmouth Marketing

Green Leads CEO Mike Farrell joins Tessa Burg on the Leader Generation podcast to talk about intent data—buying signals that show which prospects are actively looking for potential solutions. Hear how you can use intent data to reach higher-quality leads earlier in the buyer journey. Improving lead quality and scoring.

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33 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

Smashmouth Marketing

Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. I believe this across lead gen: the most important thing to look at is cost per opportunity not cost per lead. When do we see our first leads?