Paul Gillin

APRIL 11, 2014

Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. Check out “ How to Use Social Media for Lead Generation.” They report encouraging results. ” It’s a quick read and I think you’ll find some useful takeaways.

Marketo 50

Marketo Social Media Lead Generation Marketing Automation Services 50

Paul Gillin

JANUARY 2, 2015

It’s paying off so well that the company can afford to increase its focus on lead quality because it has more than enough leads in the hopper. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential. Two new surveys cast doubt on the value of social media as a lead generation vehicle.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

MAY 31, 2010

Alan Belniak of PTC will be there showing the great suite of tools he uses to listen to conversations; David Crosbie and Amy Black will talk about overcoming resistance, which is still a huge topic; Novell’s Frank Days and others will look ahead to what we do next now that everybody is on Facebook; I’m pairing up with Kip Bodnar to cover (..)

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

MAY 27, 2010

They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Lead Generator,&# indicating that generosity is part of his business strategy. Top coders win money and also visibility that leads to jobs and lucrative contracts.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

FEBRUARY 2, 2012

My 15 months of hell taught me otherwise, and that’s why I was curious when Dan McDade sent me a copy of The Truth about Leads. McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. These tactics can generate a lot of names, but not many qualified leads.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

APRIL 18, 2012

This makes LinkedIn a compelling new tool for professional networking and lead generation. LinkedIn also enables members to identify shared connections and to form relationships with others through friends-in-common. Facebook fan pages focus on conversation with followers while LinkedIn stresses information about the companies.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JUNE 9, 2010

They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Top coders win money and also visibility that leads to jobs and lucrative contracts. Lead Generator,&# indicating that the value he provides to the community is good for his business.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50