Lead Generation and Leads - B2B Marketing Zone

Flipping the Funnel with Account-Based Marketing

Lattice

FEBRUARY 18, 2016

The best and the brightest B2B marketers and salespeople are getting together to tell their story of how they’re braving the transition from traditional lead generation to account-based marketing. Here’s what I mean: STOP caring about the vanity B2B metrics like: Leads. Email open or click-thru-rates.

Account Based Marketing

Account Based Marketing Marketing Funnels Top of Funnel Conference

The ABM Revolution is Here!

Lattice

APRIL 22, 2016

But rather than overthrowing a government, this revolution has completely turned established lead generation tactics on their head, and is shaking up marketing teams from coast-to-coast. Like any good revolution, the ABM revolution has come in with a bang, smashing through existing traditions and creating a frenzied mob.

Account Based Marketing

Account Based Marketing ABM DemandBase Marketing Budget

B2B Marketing Zone

Lattice

Flipping the Funnel with Account-Based Marketing

The ABM Revolution is Here!

Webinars

Stay Connected