Are you looking to generate more sales ready leads on your B2B website? As B2B Marketers, we are all feeling the pressure to do something, anything , to generate more B2B leads. Before the explosion of internet based marketing tools, marketing’s job was to generate customer interest and channel those prospects to the sales team. But have you ever stopped to think about what marketing’s role really is? Hint, it’s not selling products or services. Tasks that were handled by sales (presentations, customer references, etc.) Just give me a holler. MORE >>

While most B2B marketers are familiar with using white papers for lead generation, they may not have heard the term price paper ™ A price paper is a document that helps prospective customers with budgetary information about complex products and services. For the B2B marketer, it is a valuable document that prospects want and can be used as a strong offer to motivate them to provide their contact information (lead conversion). The combination of low-value and low-scarcity means a brochure is weak as a lead conversion offer. disagree with that. Summary. MORE >>

We provide a lead capturing service to B2B companies called EchoQuote. Here it is, click on it to see a larger image: Now, whether you agree with our approach to b2b lead generation is not the question. Could you sell your product or service with just ONE picture or slide? It’s harder than you think. rarely get the chance to actually sit down with a potential customer at their location but, when possible, I never waste it by showing a power point slide show. also know that presenting a barrage of power point slides is a waste of face time, so I take a different tack. MORE >>

Do you believe as a marketer that “product content is king&# for B2B lead generation ? Then, around 2000, Internet Marketers started generating digital content … and more content … and more content. For a simple way to use self-service pricing as a strong call-to-action to improve your website lead generation , check out EchoQuote. Are you creating blogs, producing webinars, recording podcasts and saturating social media channels with hopes of winning the content race? How can that be true? Wrong. Why is this happening? TIME vs. CONTENT. MORE >>

With modern marketing in overdrive to generate content, an interesting phenomenon is taking shape: content is becoming stale instantly or, to put it in cool, modern terms “at the speed of Now&#. B2B Marketing B2B Sales Lead Conversion Lead GenerationThere is no doubt content drives sales interactions. When a prospect encounters a business issue and starts researching a solution, the content prepared by vendors is critical. The question is, will the anonymous blog/site visitor think the content is really that new? Warning: Watch Speaker Volume! MORE >>