Act-On

APRIL 18, 2018

Wondering what is a lead nurturing program, or how to create a lead nurturing program? Here are five foundational steps you can take to set up a successful lead nurturing program.

Lead Nurturing 119

Lead Nurturing Lead Ranking Lead Scoring Leads 119

Act-On

MAY 1, 2018

What is a Marketing Qualified Lead really depends on each organization. Basically, it is when a prospect is ready to be handed to sales from marketing based on their level of engagement with your company. Engagement could be content downloads, webinars, or a badge scan at an trade show or event.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 100

Act-On

MAY 9, 2018

Wondering what is lead nurturing? Lead nurturing is the process of building relationships with your buyers at every stage of their buying process (and your sales funnel). Ready to start lead nurturing? Find out how to engage your B2B buyers throughout their journey in 5 steps.

Lead Nurturing 101

Lead Nurturing Leads Lead Marketing Qualified Leads 101

Act-On

OCTOBER 17, 2018

These 5 tips will help you host webinars that convert more leads. Are you ready to shake up your content marketing strategy by implementing webinars?

Webinar Metrics 100

Webinar Metrics Leads Lead Marketing Qualified Leads 100

Act-On

SEPTEMBER 25, 2023

Read on to learn how manageable tasks like documenting buyer personas, developing a lead scoring system, and improving tech integrations can achieve the impossible: sales and marketing working together. Marketing teams usually include: Demand generation marketers who are responsible for generating and nurturing new leads.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Act-On

DECEMBER 7, 2023

Automated workflows that simplify the setup of lead nurturing and engagement campaigns without adding onerous extra steps to the process. Lead-generation tools. Make it easy to track leads, no matter how many you have in your system. Lead scoring and segmentation. A unified view of data to support business growth.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Act-On

OCTOBER 16, 2018

Here are a few tips of how to create content to improve brand awareness and reach more leads. Do you want to improve your marketing ROI?

Brand Identity 100

Brand Identity Branding Leads Lead 100

Act-On

MAY 10, 2018

Webinars are powerful lead generation tools if you deliver information people want and need, woven into your webinar content. Here are 10 tips to add to your webinar planning checklist.

Webinar Metrics 100

Webinar Metrics Tips Lead Generation Generation 100

Act-On

MAY 16, 2018

Data-driven marketing is much more than a buzzword; it’s a very smart way to apply what you learn from metrics to your marketing programs.

Top of Funnel 114

Top of Funnel Marketing Funnels Leads Lead 114

Act-On

SEPTEMBER 26, 2018

(..)

Mobile Marketing 111

Mobile Marketing Generation Leads Lead 111

Act-On

JULY 11, 2018

(..)

Marketing Qualified Leads 114

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 114

Act-On

JUNE 16, 2018

Learn how Avery Dennison reduced licensing costs, streamlined marketing operations, and increased leads. Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each other.

Paid Search Agency 100

Paid Search Agency Companies Organic Leads Cost 100

Act-On

DECEMBER 8, 2023

Identifying the right person and processes early helps build the appropriate lead time to complete tasks and keep your projects on schedule. For example, most marketers ( 61% ) identify lead generation as a top goal. At times, marketers need to navigate several IT layers to complete beacon tracking.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

Act-On

SEPTEMBER 19, 2023

More specifically, growth marketing goes beyond the old-school “attract and capture” model of lead generation. Not only are they concerned with developing creative awareness and lead gen campaigns, but they’re also razor-focused on extending the value of their offerings for their existing customers.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

Act-On

FEBRUARY 6, 2024

Identifying the right person and processes early helps build the appropriate lead time to complete tasks and keep your projects on schedule. For example, most marketers ( 61% ) identify lead generation as a top goal. At times, marketers need to navigate several IT layers to complete beacon tracking.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

Act-On

FEBRUARY 26, 2024

The commission is usually based on the amount of clicks and/or leads delivered. eBook Learn More What is Cost Per Lead Advertising? CPL or cost per lead advertising is a pricing model for ads that charges advertisers only for the clicks that result in a conversion. What is a Lead? A lead is simply a potential customer.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

SEPTEMBER 25, 2023

Align marketing and sales on your ICP to deliver a shared understanding of what kinds of leads you want to prioritize. Everyone needs to be speaking the same language and tracking the same metrics as leads are generated, nurtured, and progressed throughout the shared marketing sales funnel. Startups or enterprise orgs?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

Act-On

AUGUST 30, 2018

Marketers can do more than create 'spray and pray" drip emails. Instead, adding personalization and segmentation can boost engagement - and revenue.

Personalization 100

Personalization Marketing & Strategy Segmentation Email Marketing 100

Act-On

MAY 15, 2018

Get the tips and tricks for how to get started adding video to your automated nurture programs, so you can reap the rewards of more engaged prospects today!

Video Marketing 125

Video Marketing Automation Tips Ads 125

Act-On

JULY 12, 2018

Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The answers lie along the customer journey.

Content 106

Content Best Practices Lead Generation Demand 106

Act-On

OCTOBER 5, 2018

Act-On's new contact report makes it even easier for marketing and sales to connect with customers at a more personal level.

Act-On 100

Act-On Contact Marketing Marketing Report Contacts 100

Act-On

JUNE 14, 2018

(..)

Planning 103

Planning Marketing Plans Conversion Content Marketing 103