Writing on the Web

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

Where do you rank on search engine returns? Leads/Rates/Bounces. Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. Bottom line, no matter what tool you choose, you need to create compelling content that offers value.

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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

When was the last time you read a white paper that added real value to your research process? For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. Is Your White Paper a Sales Pitch in Disguise?

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