Vidyard

MAY 18, 2017

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. So let’s look at how video can help you in each one of these stages of the lead generation life cycle, to generate better results for your demand gen programs.

Sales Qualified Leads 63

Sales Qualified Leads Lead Ranking Lead Scoring Video Marketing 63

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Ultimately a generic email gate like this isn’t great for video you might want to share securely with select customers or groups.

Top of Funnel 63

Top of Funnel Video Marketing Lead Ranking Lead Scoring 63

Vidyard

NOVEMBER 27, 2013

” and this is usually when our conversation gets interesting because, not only does your video marketing fit into all stages of the sales cycle , video can actually become your sales teams’ best friend if you optimize your content for lead generation and lead scoring.

Validation 51

Validation Lead Ranking Lead Scoring Sales Qualified Leads 51

Vidyard

DECEMBER 2, 2014

Facts Tell But Stories Sell Webinars, ebooks and other marketing materials are great additions to your lead gen arsenal, but they’re not always the best for bringing emotion to your audience – an approach proven to help conversion. Or score leads based on whether they watched your demo video or your Harlem Shake parody.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 51

Vidyard

JULY 18, 2014

In terms of its effectiveness, these recent statistics demonstrate that video can have a dramatic impact on your email conversion rates and lead generation. Subscriber to lead conversion rates can increase 51% when video is included in an email marketing campaign.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 51

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Lead Generation and Qualification 5. Goal: Generate Leads or Opportunities Why Do Video Marketing Metrics Matter? That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

JANUARY 5, 2021

Augmenting your sales process with in-depth analytics is a great thing to aspire to, but the path leading there isn’t the clearest. Here are a few examples of great, actionable questions: Which sales activities lead to the most closed deals? Sales by Lead Source, Average Lead Response Time, and Lead Conversion Rate.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Vidyard

JANUARY 6, 2022

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation. 76% of organizations saw a significant increase (6%-20%) in closes when they invested in sales enablement tools.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Vidyard

OCTOBER 27, 2019

Rank higher in search. To show the real value of video marketing for your organization, aim to set goals for your video program that indicate how it’s contributing to the company’s larger strategy and key performance indicators (KPIs). These are the emotional responses that lead to action. Increase traffic to your website.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

DECEMBER 18, 2014

And sure, that’s an important starting point in order to make sure teams are publishing enough content to engage their audience, collect leads, and have a chance to nurture them, but it’s time to move beyond the vacuum before the funnel and see how your content is impacting your entire pipeline. Which was their last?

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Vidyard

JANUARY 5, 2021

Step 4: Put Your Findings to Work The Sales Analytics Process Augmenting your sales process with in-depth analytics is a great thing to aspire to, but the path leading there isn’t the clearest. Here are a few examples of great, actionable questions: Which sales activities lead to the most closed deals? Step 3: Apply Sales Analytics 4.1

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Vidyard

OCTOBER 27, 2019

These are the emotional responses that lead to action. Leverage in-video forms to generate leads. Gate high-value video content (like webinars) to capture leads. It’s a valuable content format with a lot of benefits. Consider how you can evoke happiness, sadness, fear, or even anger through your video storytelling.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

DECEMBER 8, 2014

Put Lead Generation on the Fast Track Online videos are a special breed of content for three reasons. The net-net is videos offer the kind of brand exposure and reach that can become an extraordinary opportunity to fill the top of the funnel and generate leads. The sum of the points is the lead’s score.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

JANUARY 7, 2016

Historically, lead generation has been the engine that drives B2B profits. But in either case, traditional lead generation has also been plagued by a small handful of recurring problems — most revolving around lead quantity, lead quality, or return on investment (ROI). such as the three below.

Account Based Marketing 50

Account Based Marketing Lead Ranking Top of Funnel Sales Qualified Leads 50

Vidyard

JANUARY 5, 2021

Step 4: Put Your Findings to Work The Sales Analytics Process Augmenting your sales process with in-depth analytics is a great thing to aspire to, but the path leading there isn’t the clearest. Here are a few examples of great, actionable questions: Which sales activities lead to the most closed deals? Step 3: Apply Sales Analytics 4.1

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

APRIL 4, 2016

They’ve become crucial in capturing more leads, but also helping to identify better leads. With features like automated lead nurturing, grooming new business has become a very methodical and exact process. Video gives you more accurate lead scores. Your nurturing campaigns will get better.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

JUNE 11, 2019

That’s why it’s important to have a reliable leading indicator of how much business may be headed your way in a given time period. Be genuinely curious about their businesses and, ultimately, help them create value. Move qualified leads through the sales cycle Divide and conquer!

Ad Building 100

Ad Building Sales Cycle Marketing Proposals Work Management 100

Vidyard

MARCH 25, 2014

She knows that posting videos to YouTube isn’t really a content strategy , and that a total view count on YouTube doesn’t really help her marketing team pass qualified leads over to sales. You shouldn’t market what you can’t measure. Why do these two marketers matter? Check it out and let us know what you think!

Video Marketing 50

Video Marketing Optimization Work Management Lead Ranking 50

Vidyard

OCTOBER 31, 2016

Vidyard achieved the highest score for current offerings among all participants in the report, landing highest possible score for 23 of the 39 criteria, including administration, syndication and distribution features, sales enablement workflows, enterprise application integrations, reporting and analytics, global support and security.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

OCTOBER 31, 2016

Vidyard achieved the highest score for current offerings among all participants in the report, landing highest possible score for 23 of the 39 criteria, including administration, syndication and distribution features, sales enablement workflows, enterprise application integrations, reporting and analytics, global support and security.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

FEBRUARY 13, 2014

Ultimately, however, everyone linked back to very clear value statements outlining why the Video Marketing Platform is so different. We’re all about powering internal and external video collaboration across organizations, all the while ensuring you drive real business value with your videos.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Vidyard

MAY 25, 2016

The Comprehensive Guide to: Using Video for Lead Generation, Scoring & Nurturing. Click play to learn why he decided to come work at Vidyard, why he thinks video is important, and what makes a good Hawaiian shirt (what?). Get the Guide. Get the Guide. × × Download the Guide. Email address*. First Name*. Last Name*.

Video Marketing 0

Video Marketing Lead Ranking Lead Scoring Opinions 0

Vidyard

JULY 29, 2014

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. Can you gate videos for lead generation?

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Vidyard

AUGUST 11, 2014

Here are five specific things you can do about the Hummingbird algorithm update that could have an impact on your video SEO rankings. The more your content is shared, the more it can be discussed which in turn can lead to more inbound links to your website. Don’t just publish random videos.

Video Marketing 50

Video Marketing SEO Lead Ranking Lead Scoring 50

Vidyard

JUNE 16, 2015

Your team probably tracks things like page views, ebook and whitepaper downloads, and form submissions to qualify and score leads. A video marketing platform can help you better understand engagement by identifying how long viewers are watching, and whether they are converting to leads. How about video?

Marketing Automation Services 61

Marketing Automation Services Sales Management Top of Funnel B2B Marketing 61

Vidyard

JUNE 11, 2019

That’s why it’s important to have a reliable leading indicator of how much business may be headed your way in a given time period. Be genuinely curious about their businesses and, ultimately, help them create value. Move qualified leads through the sales cycle Divide and conquer!

Ad Building 65

Ad Building Sales Cycle Marketing Proposals Work Management 65

Vidyard

DECEMBER 9, 2015

By checking out these 7 best practices for creating a top-notch video marketing strategy that doesn’t just engage minds but captures leads and convinces buyers. Is it intended to generate brand awareness? Or is it a lead generation campaign? Or that videos can capture leads within the players themselves?

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

Vidyard

FEBRUARY 25, 2016

In this episode , we discuss where the need for personalized video content arises, why it is important for marketers, whether marketers are underutilizing video for lead generation, MarketingSherpa Summit, and more! Recently, Jeff Gadway, the Director of Product Marketing at Vidyard, was a guest on our podcast.

Video Marketing 50

Video Marketing Personalization Click Rate Marketing Automation Services 50

Vidyard

NOVEMBER 11, 2014

You can keep promoting them to bring in top-of-funnel leads over time. Situational overviews (or the “what’s in it for me” videos) Perfect for: The discovery phase, a campaign for generating interest in your niche market, lead generation, and nurturing emails. Want to see 4 more awesome B2B videos?

Top of Funnel 54

Top of Funnel Video Marketing Marketing & Strategy B2B 54

Vidyard

JANUARY 24, 2022

Check out their YouTube channel if you want strategies for lead generation and prospecting, hiring, building relationships with customers, and more. His videos are quick, yet clear, so you’ll get a lot of value in a short amount of time. Sales Feed B2B selling is a tough gig.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Vidyard

MAY 24, 2016

You’re already using video on your website and your YouTube channel, and maybe even as a great lead generation tool, too. Think about it: if someone watches your video content, they’re already an engaged lead, especially if they watch it all the way to the end. But that’s not all video can do! So use that to your advantage.

Facebook 74

Facebook Video Marketing Youtube Advertising Funnels 74