Paul Gillin

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Recent Posts: Expanding Social Authority and Enlivening Boring Predictions

Paul Gillin

It’s paying off so well that the company can afford to increase its focus on lead quality because it has more than enough leads in the hopper. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential. Two new surveys cast doubt on the value of social media as a lead generation vehicle.

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The Power of B2B Communities

Paul Gillin

As the community grows, so does the value of the resource to all involved. It has also learned about the “1:9:90″ rule: the vast majority of its content is generated by about 1% of its members, with another 9% kicking in occasional additions. They get value from the submissions of the active few.

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Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction. This makes LinkedIn a compelling new tool for professional networking and lead generation. Both services provide great value for brands in very different ways.

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‘The Truth about Leads’ Is Just That

Paul Gillin

My 15 months of hell taught me otherwise, and that’s why I was curious when Dan McDade sent me a copy of The Truth about Leads. McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. These tactics can generate a lot of names, but not many qualified leads.

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How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. Return is payoff as measured in revenue generated or costs avoided. They include Indium Corp., Cumulative.

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The Appeal of B2B Social Networks

Paul Gillin

They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. The more active the member is, the higher his visibility and the greater the value of the network to his personal success. Communities are the convention centers of social media.