Lead Generation and Lead Scoring

Inclusive Relevance: Your Content’s Job Description

Marketing Interactions

JULY 25, 2019

They didn’t see the value for them or their department. Marketing cares about lead generation and brand awareness. CFO cares about where the budget is coming from and the trade off of value for cost, or ROI. Using the above example, let’s say that the core value is bringing the workforce together to drive growth.

Relevance

Relevance Work Management Marketing Management B2B Sales

Use Questions as Your Framework for B2B Buyer Enablement

Marketing Interactions

NOVEMBER 2, 2021

In support of sales conversations valued by buyers. Remember it’s important not to “lead the witness.” This is a much better use of content development resources than creating new content just because you need to post to the blog or need a pillar asset to drive lead generation. Building engagement.

B2B

B2B B2B Sales Webinar Metrics Buy

B2B Marketing Zone

Marketing Interactions

Inclusive Relevance: Your Content’s Job Description

Use Questions as Your Framework for B2B Buyer Enablement

Webinars

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