Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

JANUARY 17, 2010

This translates into higher closing rates and higher lifetime customer value. In part 3 of his lead generation checklist, Brian Carroll explains how to develop and itensify your ideal customer profile. They are more likely to pay a premium and prefer the vendor over less ideal competitors. Check it out.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Profiling Lead Scoring 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. To put this in perspective, conversion metrics ranked only #8 a year ago, rising from 32.6% Great question.

Social Media 100

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Everything Technology Marketing

JANUARY 1, 2011

I asked you to rank the marketing areas you think will become more important in 2011. 1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

JULY 2, 2012

and here is what 727 marketers say: #1 Lead Generation With 68 percent of responses, the most mentioned goal for content marketing is lead generation. In other words, lead generation is the ultimate promise of content marketing. #2 This is up from 62 percent in last year's survey.

Customer Surveys 100

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Everything Technology Marketing

APRIL 12, 2011

Leads, leads, leads. By far the most mentioned objective for content marketing is lead generation (62 percent), followed by lead nurturing (39 percent). The next highest ranked objectives are thought leadership and brand awareness with 37 percent and 34 percent of responses, respectively.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Marketing Automation Services Content Marketing 100

Everything Technology Marketing

JULY 17, 2013

If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. All of these lead to more web visitors through social media and SEO. Becoming a Lead Once someone is on your blog, the next step is for him or her to engage with your brand.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 100