ANNUITAS

OCTOBER 2, 2014

In its fifth year, the survey takes a close look at the content marketing discipline in B2B organizations and how organizations rank themselves. When asked the “Organizational Goals for their Content Marketing” Brand – 84% and Lead Generation – 83% were the top two.

Content Marketing 100

Content Marketing Peer-to-peer Advertising Benchmark Case Studies 100

ANNUITAS

SEPTEMBER 21, 2010

I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). Neither help you get more fresh leads into your database – which is critical because most contact info expires at the rate of 20-30% per year”.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

ANNUITAS

OCTOBER 18, 2016

In order for content to be done properly and produce value, there must be a team dedicated to it. Respondents to the study listed lead generation as the number one goal for their content marketing efforts. only 57% stated they were measuring sales lead quality. Measurement Must Be a Priority-.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

In order for content to be done properly and produce value, there must be a team dedicated to it. Respondents to the study listed lead generation as the number one goal for their content marketing efforts. only 57% stated they were measuring sales lead quality. Measurement Must Be a Priority-.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

In order for content to be done properly and produce value, there must be a team dedicated to it. Respondents to the study listed lead generation as the number one goal for their content marketing efforts. only 57% stated they were measuring sales lead quality. Measurement Must Be a Priority-.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

JANUARY 23, 2013

For example, during one of my sessions, I asked if anyone was using a lead scoring process. There is still a mindset among many marketers that when it comes to demand generation, the job of the marketer is to hand off a lead to sales. One out of an audience of approximately 50 raised their hand. First steps first.

Work Management 100

Work Management Planning Demand Generation Conference 100

ANNUITAS

JULY 15, 2014

Leads” are rejected. Marketing sits in its own world patting itself on the back for all the “qualified leads” they’ve passed over to sales. Agree on what the definition of a “qualified lead” is. Once that is decided, marketing should be measured more by the quality of leads generated than the quantity.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Marketing Budget Marketing & Strategy 100

ANNUITAS

OCTOBER 17, 2010

Gaffney: I think there has been a fundamental shift—from start-ups to large companies—where marketing is now expected to have an active role in the revenue generation process. This requires new discipline in lead management, which many B2B marketers are still getting their arms around. Most of data comes from the marketing side.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

ANNUITAS

JULY 24, 2014

We were just talking about how the content marketer needs to be prepared to become the value. I wholeheartedly agree. Possibly the biggest challenge in an evolving B2B marketing environment, but the one that is the hardest to get right.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

ANNUITAS

SEPTEMBER 14, 2023

From its early days as a content marketing and lead generation tool, HubSpot has added multiple core “Hubs” that span much of the customer journey. This provides sales development reps a single panel to better go through lead lists, with those leads prioritized by the “Smart CRM.”

CMS Development 130

CMS Development Paid Search Agency Marketing Automation Services Marketing Analytics Tools 130

ANNUITAS

SEPTEMBER 6, 2018

Andy Crestodina from Orbit Media Studios delivered an amazing talk on Content Strategy and SEO for Lead Generation that was interesting, funny and devastatingly blunt while tipping over some Content Marketing sacred cows. It is “abysmal” for generating leads. That blog you spend so much time on? So what did Joe say?

Demand 213

Demand Top of Funnel Content Marketing Lead Ranking 213

ANNUITAS

DECEMBER 21, 2010

It will improve the engagement and alignment with your buyer, leading to improved revenue attainment through marketing. A good place to start is collaborate on a common set of lead definitions and working towards the development of a lead management process. Resolution 2: Involve Sales.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100