Vidyard

JANUARY 6, 2022

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Vidyard

AUGUST 11, 2016

Anything you need to have a prospect fill in their info for, like full webinars, or lead generation content isn’t something you should have available to everyone. Here you can host your feature-length webinars and gate this content, so you can use it as a lead generation tool.

Youtube 50

Youtube Video Marketing Marketing Websites Top of Funnel 50

Vidyard

JUNE 11, 2019

Collaborate with your marketing team to create videos , webpages, blogs, demos, and other lead-generating resources that help prospects understand the value of your solution. Work as a team to reach out to your prospects and walk them through the process and journey you’ve created.

Ad Building 100

Ad Building Sales Cycle Marketing Proposals Work Management 100

Vidyard

MAY 24, 2016

You’re already using video on your website and your YouTube channel, and maybe even as a great lead generation tool, too. Think about it: if someone watches your video content, they’re already an engaged lead, especially if they watch it all the way to the end. Video, Is There Anything It Can’t Do?

Facebook 74

Facebook Video Marketing Youtube Advertising Funnels 74

Vidyard

JANUARY 2, 2018

As a sales development rep or anyone who is responsible for top of funnel lead generation, you need to pay close attention to your daily ACTIVITIES, the accounts you are TARGETING, your MESSAGING and your MINDSET (ATM). Similar to the way you monitor your bank account, this is where your MONEY lives!

Ideal Customer Profiles 61

Ideal Customer Profiles Top of Funnel Cold Calling Buyer Personas 61

Vidyard

JULY 31, 2015

Integrated Tools for Lead Generation and Interactivity Getting lots of views is great, but chances are some of your videos are created to help you generate new leads or convert them through the buying journey. Are you using a marketing automation platform to manage your lead generation and qualification programs?

Marketing Automation Services 51

Marketing Automation Services Video Marketing CMS Development Work Management 51

Vidyard

NOVEMBER 11, 2014

Situational overviews (or the “what’s in it for me” videos) Perfect for: The discovery phase, a campaign for generating interest in your niche market, lead generation, and nurturing emails. Here are four videos you can add to your video strategy based on which part of the funnel they address: 1.

Top of Funnel 54

Top of Funnel Video Marketing Marketing & Strategy B2B 54

Vidyard

MARCH 23, 2021

Lead Generation and Qualification 5. Goal: Generate Leads or Opportunities Why Do Video Marketing Metrics Matter? Get the Report Lead Generation and Qualification Are your videos generating net-new leads that can be passed along to sales? Metrics for Individual Videos 3.1 Overall View Count 3.2

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

NOVEMBER 15, 2017

new lead generation, influenced revenue, or impact on customer retention). This connection will help surface additional insights about each video, like how audiences are responding to them (i.e., average engagement time) and how well each video is producing the desired conversion (i.e.,

Marketing AI 106

Marketing AI Video Marketing Marketing Management Paid Search Agency 106

Vidyard

JUNE 11, 2019

Collaborate with your marketing team to create videos , webpages, blogs, demos, and other lead-generating resources that help prospects understand the value of your solution. Work as a team to reach out to your prospects and walk them through the process and journey you’ve created.

Ad Building 65

Ad Building Sales Cycle Marketing Proposals Work Management 65

Vidyard

DECEMBER 9, 2015

Is it intended to generate brand awareness? Or is it a lead generation campaign? Dive Deeper: Video Marketing How-To – Using Video for Lead Generation. Before getting swept away by the fun thunderstorm stunt you’re trying in your next shoot, sit down for a minute and lay out your top goals for the video.

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

Vidyard

MAY 25, 2016

The Comprehensive Guide to: Using Video for Lead Generation, Scoring & Nurturing. Click play to learn why he decided to come work at Vidyard, why he thinks video is important, and what makes a good Hawaiian shirt (what?). Get the Guide. Get the Guide. × × Download the Guide. Email address*. First Name*. Last Name*.

Video Marketing 0

Video Marketing Lead Ranking Lead Scoring Opinions 0

Vidyard

NOVEMBER 10, 2017

It’s a demand generator. It’s a lead generator. Listen, content is a two-pronged thing. Yes, it needs to support the brand’s story, but really, for us, this is the major priority. It’s something to attract people to your business.

Content 57

Content Demand Generation Demand Distribution 57

Vidyard

MARCH 25, 2014

She knows that her videos need to be tied to real marketing actions in order to be successful, so she always includes a compelling call to action and uses video optimizations for lead generation. You shouldn’t market what you can’t measure. Why do these two marketers matter?

Video Marketing 50

Video Marketing Optimization Work Management Lead Ranking 50

Vidyard

JUNE 8, 2016

Watch more episodes of Video Marketing How-To: Using Video for Lead Generation. Thanks again for joining us for another episode of Video Marketing How-To, and I look forward to seeing you in another few weeks for another episode! Have a good one! How Long Should Your Videos Be? Adding Video to Your Email Campaigns.

Video Marketing 50

Video Marketing Click Rate Youtube Rules 50

Vidyard

MAY 18, 2018

The sum of the points is the lead’s score. Companies that excel at scoring and nurturing leads generate 50% more sales-ready leads at 33% lower cost. Recorded webinars function in a similar manner, but consist of a pre-recorded presentation played back either on demand, or as a simulated live event.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Vidyard

SEPTEMBER 27, 2018

Check out our Chalk Talk on how to use video engagement data to qualify leads. Social media and email are among the most effective lead gen tactics There are a number of ways to approach lead generation, with plenty of tactics that can be used and combined to create a successful demand creation strategy ( just look at De Beers ).

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vidyard

FEBRUARY 2, 2018

How Are Videos Influencing Lead Gen, Pipeline, and More. And then finally, related to the first point is looking at how video analytics are helping to influence lead generation , pipeline development , or revenue which are often the goal of creating video content within your business.

Analytics 96

Analytics Optimization Top of Funnel Video Marketing 96

Vidyard

SEPTEMBER 28, 2016

Lead Capture: Add a fully customizable form to any part of your video, and the information entered and detailed analytics about the viewer’s engagement will be pushed directly into your Marketing Automation Platform. Calls to Action: Turn a regular video into a powerful lead generation tool with call-to-action events.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Marketing Management Lead Capture 50

Vidyard

AUGUST 17, 2016

Lastly, if you’re spending all this time capturing leads with video, wouldn’t it be great to capture the viewing data on how much of these videos these leads have consumed, too? Discover all this and more in The Comprehensive Guide to Using Video for Lead Generation, Scoring, and Nurturing. × Yeah it would.

Lead Ranking 50

Lead Ranking Lead Scoring Video Marketing Generation 50

Vidyard

APRIL 12, 2016

In-person events as well as digital and content marketing are all great ways to stimulate lead generation and bring in more revenue, so it’s no surprise to see that they still get the most investments. Get the Report. 2016 B2B Budget Plans Show That It’s Time For A Digital Wakeup Call. Get the Report.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Vidyard

JUNE 8, 2020

A decision like this is never easy, especially for a B2B marketing campaign that isn’t tied directly to lead generation. While we had the technical skills to produce it ourselves, we decided to partner up with Media One Creative , a top-notch video production agency who knows how to tell a great story.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Vidyard

SEPTEMBER 28, 2016

Lead Capture: Add a fully customizable form to any part of your video, and the information entered and detailed analytics about the viewer’s engagement will be pushed directly into your Marketing Automation Platform. Calls to Action: Turn a regular video into a powerful lead generation tool with call-to-action events.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Marketing Management Lead Capture 50

Vidyard

DECEMBER 18, 2014

Middle of Funnel: Nurturing The middle of the funnel is all about nurturing those leads you’ve captured. Michael recommends focusing on the following metrics: leads generated (first, last, multi): how many leads is each content piece responsible for generating? Which asset was a lead’s first touch?

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Vidyard

JANUARY 14, 2015

“Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

APRIL 4, 2018

The old world of lead generation where we over-rotated on forms and gates to “get to know” our prospects is transforming into conversational marketing. That’s the new revenue stack that we should all be excited about. Marketing Gets Turned Inside Out.

Top of Funnel 77

Top of Funnel Video Marketing Storytelling B2B Sales 77

Vidyard

JANUARY 6, 2014

In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives. If you set up a newsletter last year, for example, an optional email gate on your latest video can prompt subscription to that channel before viewers gain access to full-version content.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Vidyard

NOVEMBER 27, 2013

” and this is usually when our conversation gets interesting because, not only does your video marketing fit into all stages of the sales cycle , video can actually become your sales teams’ best friend if you optimize your content for lead generation and lead scoring.

Validation 51

Validation Lead Ranking Lead Scoring Sales Qualified Leads 51

Vidyard

JANUARY 24, 2022

Check out their YouTube channel if you want strategies for lead generation and prospecting, hiring, building relationships with customers, and more. Sales Feed B2B selling is a tough gig. It’s highly competitive, mentally exhausting, and what works today may not work tomorrow.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Vidyard

JANUARY 5, 2021

Sales by Lead Source, Average Lead Response Time, and Lead Conversion Rate. Most successful deals start out as leads, so collecting and analyzing lead data is key. These metrics help you quantify where your sales leads come from and which lead generation strategies are (or aren’t) working.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Vidyard

OCTOBER 31, 2016

Vidyard was the only vendor to receive the highest possible scores in the player features; marketing and lead generation tools; and targeting, personalization and discovery criteria.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

OCTOBER 31, 2016

Vidyard was the only vendor to receive the highest possible scores in the player features; marketing and lead generation tools; and targeting, personalization and discovery criteria.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

SEPTEMBER 8, 2016

Video Marketing Impact Award: Awarded to the marketing team who has demonstrated the most dramatic ROI and impact on lead generation, pipeline and closed revenue as a result of a video marketing programs.

Video Marketing 50

Video Marketing Webinar Metrics Marketing & Strategy Press 50

Vidyard

SEPTEMBER 8, 2016

Video Marketing Impact Award: Awarded to the marketing team who has demonstrated the most dramatic ROI and impact on lead generation, pipeline and closed revenue as a result of a video marketing programs.

Video Marketing 50

Video Marketing Webinar Metrics Marketing & Strategy Press 50

Vidyard

MARCH 13, 2018

For more details on the success of the organizations above and to see their personalized videos in action, check out [link].

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Vidyard

NOVEMBER 6, 2018

Winner: Act-On Runners-Up: Gordian, IR (Integrated Research) Honorable Mentions: Mulesoft, Smashfly Act-On originally started with video as a way to offer on-demand webinars for lead generation. But as they say, webinars are simply the gateway drug for a broader video strategy!

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139