Tony Zambito

OCTOBER 27, 2010

.  Tags: buyer behavior buyer ecosystem buyer enablement buyer experience buyer experience design buyer experience innovation buyer experience strategy buyer goals buyer insight buyer persona buyer persona development Buyer Personas Buying Cycle Scenarios buying process Customer Insight customer strategy Digital Buyer Persona digital marketing (..)

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Tony Zambito

SEPTEMBER 28, 2010

.  Tags: buyer behavior buyer ecosystem buyer enablement buyer goals buyer insight buyer persona buyer persona development Buyer Personas Customer Insight customer strategy Digital Buyer Persona digital marketing digital marketing strategy innovation lead generation Marketing marketing automation Persona Ecosystem Personas qualitative research (..)

Buyer Personas 100

Buyer Personas Enterprise Management Marketing Automation Services Social Media 100

Tony Zambito

OCTOBER 11, 2010

.  Tags: buyer behavior buyer ecosystem buyer enablement buyer goals buyer insight buyer persona buyer persona development Buyer Personas buying process Customer Insight customer strategy Digital Buyer Persona digital marketing digital marketing strategy innovation lead generation Marketing marketing automation Personas qualitative research Sales (..)

Buyer Personas 100

Buyer Personas Marketing Automation Services Lead Ranking Conference 100

Tony Zambito

MAY 4, 2011

  As buyer personas makes their way into the dialogue of B2B marketing, content marketing, lead generation, and lead nurturing, this seems to be what is happening:  buyer personas are being seen as another means for profiling buyers.    The story and narratives of users were told through personas. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Tony Zambito

MAY 23, 2010

.    Tags: buyer behavior buyer ecosystem buyer goals buyer insight buyer persona buyer persona development Buyer Personas customer strategy demnad generation Digital Buyer Persona digital marketing digital marketing strategy lead generation marketing automation Personas qualitative research sales enablement social business strategy social (..)

Buyer Personas 100

Buyer Personas Wikipedia Ideal Customer Profiles Social Media 100

Tony Zambito

JUNE 13, 2011

  This is where insights become critical to interpretation and understanding how to create integrated efforts that feeds such things as web traffic, leads generated, social branding, viral public relations, and etc.    These integrated efforts then spreading the seeds of social influence in many places. 

Buyer Personas 100

Buyer Personas Peer-to-peer Planning Viral Marketing 100

Tony Zambito

SEPTEMBER 22, 2010

.    Tags: buyer behavior buyer ecosystem buyer enablement buyer goals buyer insight buyer persona buyer persona development Buyer Personas Buying Cycle Scenarios buying process Customer Insight customer strategy Digital Buyer Persona digital marketing digital marketing strategy innovation lead generation marketing automation qualitative (..)

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Tony Zambito

MAY 17, 2010

.    Tags: buyer behavior buyer goals buyer persona buyer persona development Buyer Personas buying process Customer Insight customer strategy demnad generation Digital Buyer Persona digital marketing digital marketing strategy innovation lead generation marketing automation Personas qualitative research sales enablement social business (..)

Buyer Personas 100

Buyer Personas B2B Marketing B2B Content 100

Tony Zambito

SEPTEMBER 8, 2010

.  Tags: buyer behavior buyer ecosystem buyer enablement buyer goals buyer insight buyer persona buyer persona development Buyer Personas Buying Cycle Scenarios buying process Customer Insight customer strategy digital marketing digital marketing strategy innovation lead generation Marketing marketing automation qualitative research sales enablement (..)

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

NOVEMBER 21, 2010

Tags: buyer behavior buyer ecosystem buyer enablement buyer experience buyer experience design buyer experience innovation buyer experience strategy buyer goals buyer insight buyer persona buyer persona development Buyer Personas buying process Customer Insight customer strategy demand generation Digital Buyer Persona digital marketing digital marketing (..)

Top of Funnel 100

Top of Funnel AIDA Buyer Personas Terms and Conditions 100

Tony Zambito

DECEMBER 20, 2015

In my work with leading organizations in the last fifteen years, the most successful buyer persona endeavors were those addressing overall customer strategy and not relegated to just finding effective tactics related to messaging and demand generation. A Step In The Right Direction.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Tony Zambito

SEPTEMBER 20, 2010

.    Tags: buyer behavior buyer ecosystem buyer enablement buyer goals buyer insight buyer persona buyer persona development Buyer Personas Buying Cycle Scenarios buying process Customer Insight customer strategy digital marketing digital marketing strategy innovation lead generation Marketing marketing automation qualitative research Sales (..)

Top of Funnel 100

Top of Funnel Buyer Personas Buyer's Journey Digital Marketing Funnels 100

Tony Zambito

NOVEMBER 15, 2010

.  Tags: buyer behavior buyer ecosystem buyer enablement buyer experience buyer experience design buyer experience innovation buyer experience strategy buyer goals buyer insight buyer persona buyer persona development Buyer Personas Buying Cycle Scenarios buying process Customer Insight customer strategy demand generation Digital Buyer Persona (..)

Buyer Personas 100

Buyer Personas Paid Search Agency Buying Cycle Lead Ranking 100

Tony Zambito

OCTOBER 4, 2010

.  Tags: buyer behavior buyer ecosystem buyer enablement buyer goals buyer insight buyer persona buyer persona development Buyer Personas Buying Cycle Scenarios buying process Customer Insight customer strategy digital marketing digital marketing strategy innovation lead generation Marketing marketing automation qualitative research Sales sales (..)

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Tony Zambito

APRIL 2, 2008

I recently read and listened to on Brian Carroll's blog, B2B Lead Generation Blog , an interesting Podcast about the new role of sales as expert content filters. Brian brings up the notion that today's role for sales people has changed due to the advent of the Internet.

Buyer Personas 100

Buyer Personas Buying Cycle Knowledge Base Internet Marketing 100

Tony Zambito

FEBRUARY 5, 2017

The illusion being that by consistently putting “content in front of people” , the company will grow from resulting leads generated by its content. Illusions tend to create cyclical behaviors. One of those is – the more something remains elusive, the frequency of trying to obtain what is elusive increases.

Digital Transformation 50

Digital Transformation Buyer Personas Broadcasting Leads 50

Tony Zambito

NOVEMBER 28, 2010

.  Tags: buyer behavior buyer ecosystem buyer enablement buyer experience buyer experience design buyer experience innovation buyer experience strategy buyer goals buyer insight buyer persona buyer persona development Buyer Personas buying process Customer Insight customer strategy demand generation Digital Buyer Persona digital marketing digital (..)

Social Media 100

Social Media Peer-to-peer Buy Media 100

Tony Zambito

JANUARY 31, 2016

by Creative Stall. The explosion of content in the digital world is an unprecedented phenomenon just a few could have predicted twenty-five years ago. Content is ubiquitous in all phases of life and in business. In fact, it is getting harder and harder to find a slice of time where content is not invading precious personal or business space.

Ideal Customer Profiles 100

Ideal Customer Profiles Leads Lead Marketing Qualified Leads 100

Tony Zambito

APRIL 16, 2012

Whether they relate to demand generation, content marketing, sales enablement, and more, efforts are being made to make adaptations to changing buying behaviors. Everything Is Broken (Photo credit: Wikipedia). We have seen many variations over the past two as these attempts are made.

Sales Management 100

Sales Management Top of Funnel Planning Demand Generation 100

Tony Zambito

NOVEMBER 16, 2011

  This article looks at how buyers are seeking fulfillment in their efforts to achieve goals and what this means to the future of demand generation.  This is the third article looking at buyer trends that will influence marketing and sales in the near and foreseeable future. 

Fulfillment 100

Fulfillment Demand Generation Demand Trends 100

Tony Zambito

MAY 8, 2011

Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America.    This is despite recent entrance of social technology enabled systems and processes all professing to be the cure that remedies this debate.  

Buyer Personas 100

Buyer Personas Content Marketing Content Buying Cycle 100

Tony Zambito

APRIL 17, 2011

These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing.  Image via Wikipedia.   This is especially true when you consider there are several important strategic areas evolving at a rapid pace.

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Tony Zambito

APRIL 12, 2011

Image by Maria Reyes-McDavis via Flickr. When the term “engage” is used in a business context, there can be a tendency to think of engaging as an act we do to others.    As in we are engaging the buyer in the buying process for example.    The representation is still that the seller is in control and is engaging the buyer. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

Tony Zambito

APRIL 5, 2011

  One approach whose value is on the rise is that of Lead Nurturing.  Image by kardboard604 via Flickr. The new buyer experience economy has resulted in shifting the economic value of many sales and marketing tactics over the past couple of years. 

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Planning 100

Tony Zambito

MARCH 23, 2011

Image by TheeErin via Flickr. The good old days, for some sales and marketing people, were the days huddling up for the big presentation.    All bent on creating the slide deck of all slide decks to wow the prospect. 

Peer-to-peer 100

Peer-to-peer Network Marketing Buy Education 100

Tony Zambito

MARCH 20, 2011

Image by Krista76 via Flickr. The chorus appears to be getting louder and louder on content marketing in bloggersphere, digital media, and traditional media.    Like any new concept over the years in business, figuring out what comes first is no easy task. 

Buyer Personas 100

Buyer Personas Marketing & Strategy Buyer's Journey Content 100

Tony Zambito

MARCH 13, 2011

Image by davidking via Flickr. In the past decade, we have undergone a monumental shift in how sellers and buyers engage.    The digital revolution has ushered in a new age of how products or services reach people that were unimaginable just a short ten years ago. 

B2B Sales 100

B2B Sales Paid Search Agency Barriers Work Management 100

Tony Zambito

JANUARY 18, 2011

Recently, Adam Needles, Left Brain Marketing’s VP of Demand Generation Strategy, posted a thought provoking article entitled Why Do (Well-intentioned) B2B Demand Generation Efforts Fail?   Adam gives us a good sense of the numbers and dollars being invested in demand generation and marketing automation. 

Buyer Personas 100

Buyer Personas Demand Generation Demand Generation 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia. Every once in a while, you have to admit you just didn’t get it right.    My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    Not because of what I had to say but because I made it difficult to understand. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Tony Zambito

DECEMBER 5, 2010

Image by Benjamin Ellis via Flickr. Reflecting on 2010, one cannot miss the incredible pace of change that is underway in B2B organizations as they adapt to the new state of mind of buyers.  Thinking   Buyer behavior as a result is changing significantly on two fronts. 

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Tony Zambito

MAY 2, 2012

While there is much focus given to demand generation, content marketing, lead generation, lead management, and opportunity pipeline management, recent significant changes in buyer behaviors calls for serious examinations of whether organizations are attracting the right buyers.

Organization 100

Organization Lead Ranking Buyer Personas Lead Nurturing 100

Tony Zambito

MAY 20, 2012

Can You Predict Your Ideal Scenarios For Lead Nurturing? Are Your Lead Generation Tactics Targeting The Wrong Buyer? Related articles. Is Your Organization Likeable? Are You Attracting the Right Buyers? buyerology.com). 4 Steps You Can Take. buyerology.com).

Buyer Personas 100

Buyer Personas Lead Ranking Demand Generation Agencies Ideal Customer Profiles 100

Tony Zambito

APRIL 7, 2010

  Demands for sales force automation, marketing automation, social media platforms, content marketing platforms, lead generation programs, and much more presented with business case studies that appeal to the analytical side of business logic. .   Each staff meeting is accompanied by a cacophony of demands.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buyer Personas Marketing Strategy 100

Tony Zambito

MARCH 9, 2012

Higher Grade Product Design Concept Models (Photo credit: Jordanhill School D&T Dept). This is part 5 and final article of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. .

Top of Funnel 100

Top of Funnel Lead Ranking Business Buyer Personas 100

Tony Zambito

MARCH 21, 2012

© All Rights Reserved Peter Schofield. This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . In the first article of this series, we visited two new realities.

SMB 100

SMB Lead Ranking Top of Funnel Buyer Personas 100