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Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

This is the latest in our ongoing series of tips from some of the experts who provide our sales lead management consulting and training services and our marketing automation and lead-generation agency services. Meryl is a professional writer and editor who specializes in online B2B lead generation and lead nurturing. Confused people do nothing.

A creative director’s take on marketing strategy and tactics

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Lead generation is a top objective of B2B marketers. B2B Lead Generation B2B marketing B2B Marketing Plans B2B marketing tools lead generation marketing briefRight. Got it.

B2B Lead Generation: Getting on the same page

Sales Lead Insights

A lead is a lead. always recommend to my sale lead consulting clients that they create a gloss ary of terms related to their B2B lead generation progra m s. Lead: A broad term used to describe everything from lists to inquiries to tradeshow leads to sales ready opportunities. Marketing Qualified Lead: An inquirer, responder or prospect at a particular company and facility who has been "qualified" as meeting the minimum definition of what represents a sales-ready opportunity. B2B Lead Generation Sales lead generation

Bridging the Content Chasm for B-to-B marketing automation and lead generation

Sales Lead Insights

The Content Chasm represents another major issue affecting the success of marketing automation, and of B-to-B lead generation and lead nurturing. I’ll also be diving deeper into it (pun intended) in future posts. B2B Lead Generation B2B marketing B2B marketing automationThere’s a new marketing term that I’m hearing more and more often - “the Content Chasm”.

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Do you want to drive more leads? leads.

How to Improve Your Marketing Automation ROI

Sales Lead Insights

It’s not about generating more leads; it’s about identifying the right leads. target market definitions, lead handoff criteria, service-level agreements), lead generators have little choice but to flood the funnel with any prospect who shows the slightest interest. Conversion rates from response to ‘lead’ can range as high as 85 percent.

ROI 70

B2B lead qualification and scoring

Sales Lead Insights

This is one reason that, on average, only 25% of new leads are sales ready. So you need a way to determine which leads are ready for Sales, and which need to be nurtured. I was thinking about all the lead qualification criteria I’ve seen used in B2B lead generation programs and decided to list them by category. Lead scoring seems to be on everybody’s mind.

Is social media effective for B2B lead generation?

Sales Lead Insights

Other B2B companies try to skip the leads-to-salespeople-to-sales process, instead encouraging prospective customers to initiate purchases themselves from print or online catalogs and/or via order forms, e-commerce sites, phone calls or purchase orders. have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I’m sad to say I’m not seeing anything beyond anecdotal results, either from my own extensive social marketing efforts, or from those of my clients.

Keep B-to-B marketing strategies and tactics tightly focused on driving leads

Sales Lead Insights

In my view, the primary objective of B-to-B marketing is to drive leads and sales. B2B Lead Generation B2B marketingIn other words, branding is a secondary objective. Especially for marketers with limited budgets (and today that’s just about everybody).

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. Copyright © 2015 Contently.

Measuring and Managing Marketing ROI: An interview with Jim Lenskold

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. One of the studies surveyed B2B marketers concerning Lead Generation Measurements & ROI. It delivers some interesting findings on the most effective tactics and opportunities for lead nurturing.

ROI 51

When it comes to using B2B marketing to generate leads, Nike’s right.

Sales Lead Insights

A B2B lead generation campaign that’s sitting on the drawing board has zero ROI. In my Marketing for Leads and Sales™ seminars and workshops , I like to quote Nike’s slogan: “Just do it”. B2B Lead Generation B2B marketinghave to admit that I’m a bit of a perfectionist. In other words, stop thinking about it. Get it done and get it on its way to prospects.

B2B Marketing Automation: Crawl, Walk, Run, Win

Sales Lead Insights

B2B marketing automation, if done right, is an efficient and cost-effective tactic for engaging your prospects and helping them move forward in their buying process; ultimately generating more of the qualified, sales-ready leads that your salespeople and channel partners need to meet your company’s sales, revenue and growth goals. Step 2: Develop Lead-Stage Campaigns.

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation.

Content Methodology: A Best Practices Report

industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. Content. Methodology: A Best. the stories.

B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Marketing automation has become a growing issue for B2B marketers as they strive to maximize lead generation efforts and provide personalized touch points for all prospects. That is a clever feature.

Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

If your company spends $100,000 a year on lead generation or millions, you can’t afford to miss this! In fact, Aberdeen's research reveals that 58% of Best-in-Class companies use marketing automation to drive more leads and sales! Generate more qualified leads. B2B Lead Generation B2B marketing automation News Sales lead generation

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How to maximize your online lead-generation conversion rate – a complimentary webinar

Sales Lead Insights

Interested in getting some expert advice about how to optimize the lead-generation conversion rates of your web pages? If so, be sure to attend this complimentary, how-to webinar for B2B marketers: HOW TO MAXIMIZE YOUR ONLINE LEAD-GEN CONVERSION RATE. Two experts on online lead generation will share proven techniques for generate more leads and sales from you web pages, email and PPC landing pages. B2B Lead Generation Online marketingcomplimentary, 50-minute Webinar. This Thursday - February 17, 2011. Your host will be me, M. H.

Graphic design tips from one of our experts

Sales Lead Insights

B2B marketing , B2B lead generation & B2B marketing automation. Worth considering: Need help designing your B2B lead generation and lead nurturing campaigns and content? This is another in an ongoing series of tips from experts in. Meet Kim Getker, one of AcquireB2B’s graphic design experts. Less is more. Don’t crowd copy and design in. Honor your brand.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing.

Managing B2B Leads for Sales Success – 30 minute webinar on June 10 at 11:00 am PST

Sales Lead Insights

Join us for my conversation with Gord Hotchkiss (author of The BuyerSphere Project ) on the current realities of B2B demand generation. B2B Leads for Sales Success. What role does search marketing play in qualifying leads? How does social media fit into lead generation? What will lead gen. Drive revenue for your organization by fully leveraging your B2B marketing and sales teams. June 10, 2010 | Time: 11am PST | Length: 30 min. Register here. look like in 2015? This webinar is recommended for VP's, Directors and Managers in Sales and/or Marketing roles.

Learn the secrets to generating more B2B leads and sales for less

Sales Lead Insights

Are you interested in learning how to generate more B2B leads despite your too-small marketing budget and too-few marketing people? Generating sales-ready leads is “easy.&# All you have to do is get the right message to the right person at the right time. B2B Lead Generation Events & trade shows NewsBoston/Waltham New York City. Increase your ROI.

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Stephanie, is B2B lead generation a good application for email? How about lead nurturing and qualification? Tags: B2B Lead Generation B2B marketing tools B2B marketing email marketing lead generation My guest today is Stephanie Miller , email expert and co-author of Sign me up! Marketer’s Guide To Email Newsletters That Build Relationships and Boost Sales.

B2B Lead Generation Checklist: 22 Success Tips

Sales Lead Insights

What do I like best about being a B2B lead generation consultant? The rewarding part is I get to see first-hand what works best (and what doesn’t) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need. Speaking of what works best, here are 22 tips for getting better results from your B2B lead generation programs: ? Focus on generating response. ? Talk second-person (lead with you and your instead of we and our). ? Aim where your prospects are.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing.

Top 10 trends in B2B lead generation and how to take full advantage of them

Sales Lead Insights

Join me and your fellow B2B marketers at the Northern California Business Marketing Assocation's Sales Lead Roundtable on Wednesday, November 3rd in Palo Alto, CA at 8:30 am. My presentation is about The top 10 trends in B2B lead generation, and how to take full advantage of them. P.S. If you can't make it to this Sales Lead Roundtable, but would like a copy of the presentation anyway, send me an email from your corporate email address with "Top 10 trends in B2B lead generation" in the subject line to. I'm honored to be the guest speaker. P.P.S.

B2B Ads From the Past

Sales Lead Insights

Tags: B2B Lead Generation

B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. Smart marketers will sit down and plan out strategy based on a stated objective, whether it’s to increase sales, bring in more leads, better nurture the leads they have, lower their costs (i.e., As you know, Mac, smart marketers use other methods, both online and off, to generate leads. My guest today is Dianna Huff of DH Communications.

Are inbound leads really leads? I believe the majority are not.

Sales Lead Insights

What I am talking about is the categorizing of all inbound inquiries as “leads.&#. Ask any salesperson if all inbound inquires are leads, and when he or she stops laughing, you will probably get an earful about how inquiries, unless they have been prequalified, are a waste of salespeople’s time. blame the mailing list and database compilers for starting the problem by calling the contacts in their databases or mailing lists “leads.&# In my experience, contacts from compiled databases aren’t leads until they have been qualified.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing.

The B2B Lead Generation Benchmark Study Report: Useful data and advice

Sales Lead Insights

Are you looking for data to help justify a bigger budget or more resources for your B2B lead generation programs? Are you looking for advice you can use to make your B2B lead generation programs as productive as they can be? Get the 2009 B2B Lead Generation Benchmark Study Report. It provides metrics and best practices for business-to-business lead generation. Are you wondering what results your B2B lead generation peers are getting from telemarketing, email, their websites, online marketing, social media and other tactics?

Your B2B Lead Generation Budget: Start by Cutting It Into Thirds

Sales Lead Insights

Here is a simple and effective way to allocate your business-to-business lead generation budget. Use the first third of your B2B lead generation budget for Internet marketing. Start with: Search engine optimization (SEO) so your web pages will be found when prospects are using the leading search engines to find companies, products or services like yours. Use the second third of your B2B lead generation budget for direct marketing. Tags: B2B Lead Generation B2B marketing B2B marketing budget Use the final third for everything else.

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study. Are you interested in knowing how your company’s programs and results compare to other companies’ B2B lead generation efforts? Do you want to know if your company is investing enough in its B2B lead generation? Please visit www.lead-generation-benchmarks.com.

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study. Are you interested in knowing how your company’s programs and results compare to other companies’ B2B lead generation efforts? Do you want to know if your company is investing enough in its B2B lead generation? Please visit www.lead-generation-benchmarks.com.

Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th

Sales Lead Insights

If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! The impetus for marketers to generate leads, drive sales and support customer lifetime value has never been stronger. Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers?

Mac McIntosh Announces our New Division for Implementing Lead Generation: AcquireB2B

Sales Lead Insights

I thought that as reader of this blog you might be interested in hearing more about a new resource for helping you drive more leads and sales, more efficiently and at lower cost, by leveraging the power of marketing automation: AcquireB2B – Driving leads & sales with marketing automation™ Three Ways to Learn More. Mac McIntosh Inc has provided consulting and speaking/training related to helping companies like yours generate more qualified leads and drive more sales using the latest B2B marketing strategies, tactics, media and technology since 1990.