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APRIL 24, 2009 Top-10 Marketing Automation Blogs
BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. Brian Carroll ’s B2B Lead Generation blog ( @brianjcarroll ). Brian is the author of the authoritative book “Lead generation for the complex sale” and has a wealth of interesting articles on his blog. Craig has lots of experience with sales operations and demand generation, and shares his and other people’s knowledge via his blog. Like no other he understands B2B lead generation.
| | LEADSLOTH
FEBRUARY 17, 2010 5 Ways to Use Social Media in Marketing Automation
Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Lead Generation. Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Lead Nurturing. Lead Intelligence. Social Media. Intra-company Collaboration. Customer Support. Conclusion.
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JANUARY 12, 2010 Marketing Automation Trends for 2010
David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. predictions.
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JULY 10, 2009 Demand Generation Blogs Continued
In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This is an leading online magazine for Marketing Automaton, which features vendor information, news articles a job board and more. Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media. This blog provides a strategic perspective on the demand generation process.
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NOVEMBER 16, 2010 Drip Campaigns: Tips From Marketing Automation Monday
The topics for these meetings was drip campaigns and lead nurturing. Segmentation on Lead Source and Search Keywords. Also, lead source can give valuable clues to the desired length of the nurturing process. One company measured how long it took from initial lead creation until an opportunity was created: Organic search: 30 days. Interesting enough, once the opportunity was created, it took the same time for the deal to close (6 months), regardless of lead source. Lead Nurturing Based on Product Usage. Database Segmentation. Paid search: 60 days.
| | LEADSLOTH
AUGUST 30, 2009 Marketing Automation ROI: Efficiency or Revenue?
Maybe spending on lead generation can be better directed, so unprofitable programs can be cut. suggest three areas: More cost-effective lead generation. Better conversion rates with lead nurturing. Lead Generation: with close loop measurements, you can easily see the effectiveness of each lead generation campaign. You improve your investment-to-pipeline ratio by focusing on the most cost-effective lead generation sources. Lead Nurturing fixes funnel leakage. They are also increased efficiency. Conclusion.
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LEADSLOTH MarketingSherpa B2B Marketing Summit Boston
| SUNDAY, OCTOBER 4, 2009
Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation
Management. The first is obviously focused on getting more leads
into your database, while the second topic focuses on nurturing those leads
. Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation
Management. Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. Content creation. MORE >>
LEADSLOTH B2B Marketing Events 2010
| MONDAY, FEBRUARY 15, 2010
What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead
Management? I’ve started with a much longer list, but decided to focus on those events where Marketing Automation vendors exhibit, and where the speakers cover lead
management and marketing automation. Other speakers are Carlos Hidalgo ( @cahidalgo ), Malcolm Friedberg ( @LeftBrainMktg ), Mac McIntosh ( @B2B_Sales_Leads
), David Raab ( @draab ) and Adam Needles ( @abneedles ). Conference also covers Lead
Management. Sales & Marketing 2.0 MORE >>
LEADSLOTH Learn Holistic Lead Nurturing
| WEDNESDAY, SEPTEMBER 1, 2010
Would you like to learn how Lead
Nurturing can turn more of your leads
into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead
Nurturing strategies. See below for an overview of Holistic Lead
Nurturing. What Is Holistic Lead
Nurturing? It means that you identify market trends, then define a strategy for lead
nurturing, and then implement it. Based on that activity, lead
scoring gives an indication of the interests and sales-readiness of leads
Demand. MORE >>
LEADSLOTH 9 Marketing Automation Metrics
| THURSDAY, SEPTEMBER 3, 2009
(MQL), definition should be established together with sales. sales accepted leads
(SAL), formally accepted by sales. sales qualified leads
(SQL), evolved into an opportunity. An inquiry could be any new lead
, also someone who dropped off his business card at a tradeshow, or a download of a whitepaper. An MQL is also called a sales-ready lead
. Usually some kind of Lead
Scoring is used to determine whether a lead
is ready to be passed on to sales. This is your Lead
Management Thermometer! Key Performance Indicators. MORE >>
LEADSLOTH MarketingSherpa B2B Marketing Summit
| MONDAY, AUGUST 23, 2010
Again, they have created a great program for B2B Marketers, covering both lead generation
nurturing strategies. DIY Lead
Scoring – Melissa Centrella from Virgin HealthMiles. Tags: events lead
management marketingsherpa San Francisco: October 4-5 / Boston: October 25-26. Just like last year, I will be a blogging partner for MarketingSherpa's B2B Marketing Summit. What is nice about this summit is that most speakers are marketing practitioners, not vendors. Content that Converts – Marko Muellner and Thom Schoeborn from Webtrends. MORE >>
- Why Are Marketing Automation Managers So Hard to Find? LEADSLOTH | FRIDAY, OCTOBER 16, 2009
- Free Trials Aren’t What They Used to Be LEADSLOTH | WEDNESDAY, JULY 29, 2009
- Are You Old Enough for Inbound Marketing? LEADSLOTH | WEDNESDAY, JULY 22, 2009
- Social Media for B2B Lead Generation LEADSLOTH | THURSDAY, JULY 16, 2009
- Top-10 Demand Generation Vendor Blogs LEADSLOTH | WEDNESDAY, APRIL 29, 2009
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