LeadSloth

JULY 10, 2009

Demand generation is not complete without covering Webinars, one of the key lead generation programs. This is one of the newer vendors in the Demand Generation market, focused on the SMB market. Gary is one of the forces behind promoting marketing operations as a important specialty, and on his blog he writes about this.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

JULY 22, 2009

So I created a non-scientific poll on LinkedIn asking: “Do you use Inbound Marketing for B2B Lead Generation?&#. I’ve already written several posts about Inbound Marketing, but I wondered if the average B2B marketing manager has any idea what it means. Overall Results.

Inbound Marketing 100

Inbound Marketing Work Management Customer Surveys Linkedin 100

LeadSloth

APRIL 29, 2009

Reachforce: The B2B Lead. Reachforce publishes almost daily Lead Generation tips. ReadyContacts Lead Data Management blog. Pardot’s corporate blog has practical tips for email marketing, landing pages, search engine optimization and marketing automation. They’re numbering them, and they are at #230 now!

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

SEPTEMBER 3, 2009

Just some examples: continued lead nurturing turns more inquiries into sales-ready leads ; lead scoring shows when leads are sales-ready; lead scoring gives quick feedback on the quality of various lead generation programs. What is your favorite Marketing Automation metrics?

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

LeadSloth

OCTOBER 16, 2009

First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. So let’s first take a look at which skills are typically required, inspired by the job profiles above. Marketing Automation Job Requirements. Sales Force Automation software (primarily Salesforce.com).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

NOVEMBER 16, 2010

We also had some discussion on campaign attribution , to measure the effect of your lead generation and lead nurturing campaigns. One company decided to do ROI calculations only based on the original lead source, not on campaign influence. They found this was much simpler, and gave approximately the same results.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

JULY 29, 2009

An important aspect of Demand Generation are the offers: what will your prospects register for? I read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report. A popular offer for software vendors is the free trial. Let me know what you think!

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100

LeadSloth

SEPTEMBER 1, 2010

However, to succeed you need to put these individual activities together in a process to help leads along in the buying process. That is holistic lead management, which will help you turn more “raw&# leads into qualified leads. Generating Demand.

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 100

LeadSloth

JANUARY 12, 2010

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100