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OCTOBER 16, 2009 [Lead Generation] Why Are Marketing Automation Managers So Hard to Find?
First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. Tags: Demand Generation campaign manager jobs marketing automation marketing automation manager marketing operations requirements skills Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. But that’s for web analysts. Marketing Automation Jobs.
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JANUARY 12, 2010 [Lead Generation] Marketing Automation Trends for 2010
David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. predictions.
NOVEMBER 16, 2010 | LEADSLOTH
[Lead Generation] Drip Campaigns: Tips From Marketing Automation Monday
SEPTEMBER 1, 2010 | LEADSLOTH
[Lead Generation] Learn Holistic Lead Nurturing
AUGUST 23, 2010 | LEADSLOTH
[Lead Generation] MarketingSherpa B2B Marketing Summit
FEBRUARY 17, 2010 | LEADSLOTH
[Lead Generation] 5 Ways to Use Social Media in Marketing Automation
FEBRUARY 15, 2010 | LEADSLOTH
[Lead Generation] B2B Marketing Events 2010
JANUARY 12, 2010 | LEADSLOTH
[Lead Generation] Marketing Automation Trends for 2010
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SEPTEMBER 1, 2010 [Lead Generation] Learn Holistic Lead Nurturing
Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies. See below for an overview of Holistic Lead Nurturing. What Is Holistic Lead Nurturing? Generating Demand. Register here: [link].
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NOVEMBER 16, 2010 [Lead Generation] Drip Campaigns: Tips From Marketing Automation Monday
The topics for these meetings was drip campaigns and lead nurturing. Segmentation on Lead Source and Search Keywords. Also, lead source can give valuable clues to the desired length of the nurturing process. One company measured how long it took from initial lead creation until an opportunity was created: Organic search: 30 days. Interesting enough, once the opportunity was created, it took the same time for the deal to close (6 months), regardless of lead source. Lead Nurturing Based on Product Usage. Database Segmentation. Paid search: 60 days.
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JULY 16, 2009 [Lead Generation] Social Media for B2B Lead Generation
She got a 400% increase in leads! We started talking and he asked me to write a post about using Social Media for B2B Lead Generation, as LeadSloth has done a fair bit of work in that area. could only use 1,000 words, and in my opinion Blogging, LinkedIn and Twitter are the powerhouses of social media for B2B lead generation. Just some excerpts from the post: “Always include a clear call to action at the bottom of older blog posts (…) this call to action does magic for lead generation. Now that’s effective use of social media.
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FEBRUARY 17, 2010 [Lead Generation] 5 Ways to Use Social Media in Marketing Automation
Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. 1. Lead Generation. Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. 2. Lead Nurturing. Lead Intelligence. Social Media. Intra-company Collaboration. Customer Support. Conclusion.
LEADSLOTH | MONDAY, FEBRUARY 15, 2010 [Lead Generation] B2B Marketing Events 2010
What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. I’ve started with a much longer list, but decided to focus on those events where Marketing Automation vendors exhibit, and where the speakers cover lead management and marketing automation. Conference also covers Lead Management. They have high-quality presentations on both lead generation and lead management. I can highly recommend these events. MORE >>
LEADSLOTH | THURSDAY, SEPTEMBER 3, 2009 [Lead Generation] 9 Marketing Automation Metrics
Marketing-qualified leads (MQL), definition should be established together with sales. sales accepted leads (SAL), formally accepted by sales. sales qualified leads (SQL), evolved into an opportunity. An inquiry could be any new lead, also someone who dropped off his business card at a tradeshow, or a download of a whitepaper. An MQL is also called a sales-ready lead. Usually some kind of Lead Scoring is used to determine whether a lead is ready to be passed on to sales. This is your Lead Management Thermometer! Key Performance Indicators. MORE >>
LEADSLOTH | WEDNESDAY, JULY 22, 2009 [Lead Generation] Are You Old Enough for Inbound Marketing?
Great for them, but bad for customers: there’s always so much confusion about these new terms (earlier I wrote about the confusion around Demand Generation and Sales 2.0 ). So I created a non-scientific poll on LinkedIn asking: “Do you use Inbound Marketing for B2B Lead Generation?. though Inbound Marketing and Social Media would be a Generation Y thing! The tech industry is known for inventing new names for existing things, mainly to promote their own company. Overall Results. Although 25% has no idea what it is. Seasoned Marketers Know the Trends. MORE >>
LEADSLOTH | SUNDAY, AUGUST 30, 2009 [Lead Generation] Marketing Automation ROI: Efficiency or Revenue?
Maybe spending on lead generation can be better directed, so unprofitable programs can be cut. suggest three areas: More cost-effective lead generation. Better conversion rates with lead nurturing. Lead Generation: with close loop measurements, you can easily see the effectiveness of each lead generation campaign. You improve your investment-to-pipeline ratio by focusing on the most cost-effective lead generation sources. Lead Nurturing fixes funnel leakage. They are also increased efficiency. Conclusion. MORE >>
LEADSLOTH | SUNDAY, OCTOBER 4, 2009 [Lead Generation] MarketingSherpa B2B Marketing Summit Boston
Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management. The first is obviously focused on getting more leads into your database, while the second topic focuses on nurturing those leads. Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management. Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. Content creation. MORE >>
- [Lead Generation] Free Trials Aren’t What They Used to Be LEADSLOTH | WEDNESDAY, JULY 29, 2009
- [Lead Generation] MarketingSherpa B2B Marketing Summit LEADSLOTH | MONDAY, AUGUST 23, 2010
- [Lead Generation] Top-10 Marketing Automation Blogs LEADSLOTH | FRIDAY, APRIL 24, 2009
- [Lead Generation] Demand Generation Blogs Continued LEADSLOTH | FRIDAY, JULY 10, 2009
- [Lead Generation] Top-10 Demand Generation Vendor Blogs LEADSLOTH | WEDNESDAY, APRIL 29, 2009