| | | Follow the Lead | |  Lead Generation | 24 articles |
| Page 1 of 1 | Previous | Next | FOLLOW THE LEAD OCTOBER 7, 2010 Deploying online video to reel in lead generation Online video has, in a relatively short period, become de rigueur among many b-to-b companies’ websites. Indeed, nearly 60% of brand managers said they plan to invest more in online video in the next 12 months, according to the Online Video & the Media Industry Quarterly Research Report for the second quarter of 2010, which [.]. | FOLLOW THE LEAD JUNE 24, 2010 Gone in sixty seconds? Indeed, time management – combined with lead monitoring – seems to be fundamentally changing b-to-b sales. Here’s some more ammo: a recent study showing a direct correlation between the time it takes to contact a lead and conversion rate. The study, which was conducted by Leads360 , is derived from the data of several million Internet-generated leads. It found that 88% of all leads that eventually convert were called within the first 24 hours. These findings echo previous MIT lead response research , but place more emphasis on speed-to-call. | | | | | |
| FOLLOW THE LEAD JULY 30, 2010  Web tracking tools turning into a ‘must-have’ The “2010 Lead Generation Optimization Key Trends Analysis,” which was released earlier this month by CSO Insights (hat tip to eMarketer ), said that 65% of companies were investing more in Web site design/content and 54% were ramping up investment in e-mail marketing. For related stories on b-to-b sales and marketing trends, please visit Follow the Lead on a regular basis. | FOLLOW THE LEAD JULY 30, 2010  Web tracking tools turning into a ‘must-have’ The “2010 Lead Generation Optimization Key Trends Analysis,” which was released earlier this month by CSO Insights (hat tip to eMarketer ), said that 65% of companies were investing more in Web site design/content and 54% were ramping up investment in e-mail marketing. For related stories on b-to-b sales and marketing trends, please visit Follow the Lead on a regular basis. | FOLLOW THE LEAD MARCH 2, 2011 Shining light on the end of the sales funnel Lead Generation Sales & Marketing Digg Facebook MarketingSherpa MarketingSherpa's 2011 B2B Marketing Benchmark Report TwitterMarketing automation is Job One among b2b companies. Or not. Twenty-one percent of b2b marketers said their marketing automation software is fully implemented while 37% said their marketing automation software is partially implemented, according to “MarketingSherpa’s 2011 B2B Marketing Benchmark Report.” However, 21% of respondents indicated that they had no plans to implement a marketing [.]. | FOLLOW THE LEAD JULY 27, 2010  Lead nurturing needs more nurturing Despite the constant drumbeat on improving lead-gen practices, 44% of b-to-b marketing executives responded they did not know if hypothetically asked by the C-suite how much they could increase profits with a 10% increase in budget, according to a recent report. The highest profit potential lies with nurturing stalled leads, reported by 58% of lead generation marketers. | | | | | | | |
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FOLLOW THE LEAD | TUESDAY, JULY 27, 2010  Lead nurturing needs more nurturing
Despite the constant drumbeat on improving lead-gen practices, 44% of b-to-b marketing executives responded they did not know if hypothetically asked by the C-suite how much they could increase profits with a 10% increase in budget, according to a recent report. The 2010 Lead Generation Marketing ROI Study , which was released in June, was conducted by marketing services firm Lenskold Group and sponsored by emedia. The highest profit potential lies with nurturing stalled leads, reported by 58% of lead generation marketers. Subscribe to RSS. MORE >> -
FOLLOW THE LEAD | TUESDAY, JANUARY 4, 2011 Three ways to reset lead-gen
He gave us primer on the top lead-gen priorities for 2011. Reposition marketing-driven lead generation as revenue generation: “The intention is to reposition marketing-driven lead gen, which is generally perceived [.]. Mac McIntosh is president and principal consultant of b2b marketing consulting firm Mac McIntosh Inc. and founding partner of b2b marketing automation services firm AquireB2B. Sales & Marketing AquireB2B Chief Revenue Officer Mac McIntosh Mac McIntosh Inc MORE >> -
FOLLOW THE LEAD | TUESDAY, JULY 6, 2010 Report shows too much ad hockery in SEO practices
However, when it comes to lead generation and sales revenue, SEO and social media are proving less effective at moving the needle. According to the study, 35% of respondents said SEO has been effective at increasing lead generation, while 26% said SEO has been effective at increasing online sales revenue. Yet the numbers were less encouraging on social media: 18% of the respondents said social media has been effective at increasing lead gen and just 9% said social media has been a boon to online sales revenue. . There were some bright spots in the study. According MORE >> -
FOLLOW THE LEAD | WEDNESDAY, AUGUST 4, 2010  Zales tapped for BtoB’s ‘Who’s Who in B-to-B’
The annual list recognizes key thought leaders and industry influencers across a broad spectrum of the marketing industry, including: marketers; agencies; direct, e-mail, and search marketing; business media; services; demand generation; events and associations. This honor is recognition of the increasing importance of quality business data in driving lead generation and boosting sales productivity.”. For related stories on b-to-b sales and marketing trends, please visit Follow the Lead on a regular basis. For the full release, click here. Subscribe to RSS. MORE >> -
FOLLOW THE LEAD | WEDNESDAY, AUGUST 4, 2010  Zales tapped for BtoB’s ‘Who’s Who in B-to-B’
The annual list recognizes key thought leaders and industry influencers across a broad spectrum of the marketing industry, including: marketers; agencies; direct, e-mail, and search marketing; business media; services; demand generation; events and associations. This honor is recognition of the increasing importance of quality business data in driving lead generation and boosting sales productivity.”. For related stories on b-to-b sales and marketing trends, please visit Follow the Lead on a regular basis. For the full release, click here. Subscribe to RSS. MORE >>
- The sales side is committed, but is marketing involved? FOLLOW THE LEAD | TUESDAY, JULY 13, 2010
- Survey: Quality (not quantity) of leads Job One for marketers FOLLOW THE LEAD | THURSDAY, JULY 22, 2010
- Survey: Quality (not quantity) of leads Job One for marketers FOLLOW THE LEAD | THURSDAY, JULY 22, 2010
- Welcome to Widget TV FOLLOW THE LEAD | FRIDAY, JULY 16, 2010
- Are you budgeting for easy listening in a rock-and-roll era? FOLLOW THE LEAD | TUESDAY, JUNE 22, 2010
- Why scripted corporate social media bugs me FOLLOW THE LEAD | THURSDAY, AUGUST 26, 2010
- Study: Is social a source for b-to-b leads? FOLLOW THE LEAD | FRIDAY, JUNE 18, 2010
- When social media ‘will be like air’ FOLLOW THE LEAD | TUESDAY, MAY 25, 2010
- Pre-production half the battle in creating meetings with C-level FOLLOW THE LEAD | TUESDAY, JUNE 1, 2010
- Heading to Dreamforce FOLLOW THE LEAD | FRIDAY, DECEMBER 3, 2010
- Ignore social media at your peril: ten reasons why FOLLOW THE LEAD | THURSDAY, DECEMBER 2, 2010
- ZoomInfo is a finalist for a CODiE™ award! FOLLOW THE LEAD | THURSDAY, JANUARY 24, 2013
- ZoomInfo is a finalist for a CODiE™ award! FOLLOW THE LEAD | WEDNESDAY, JANUARY 23, 2013
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