Bring the best practice lead generation process to your reps that leading business-to-business organizations use by first understanding which of your small business customers are generating the most productive relationships. SIGMA has been working with leading banks since our start in 1985 to help them better engage with their customers and drive ROI. Customer Acquisition Customer Growth Customer Retention Financial Services Marketing Lead Generation Bank Marketing Customer Attrition customer retention Financial Services Cross-Sell Martha Bush MORE >>

In a recent MarketingProfs “ Get to the Point ,&#   it was stated that in the rush to grow leads, B2B marketers are often tempted to use “quick-fix&# lead-generation tactics, according to Jep Castelein in a post at the Connected Marketer blog. Instead, B2B pros should take a step back, breathe deeply and “look at the big picture&# to determine the best way to approach lead generation. Make sure you get the right leads. Set up a lead-scoring profile, he suggests, to measure whether you’re attracting the right type of prospect. MORE >>

Affinity Marketing Campaign Management Lead Generation Marketing Data Management Marketing Strategy Marketing Technology Personalized Communication Response Analysis Sales Enablement Affinity Communications Collaboration Portals marketing metricsHaving worked with a number of clients that market through affinity partners, SIGMA has identified a number of marketing best practices that have dramatically improved affinity marketing results. Affinity marketers may identify improvement opportunities by examining these top-performing methodologies. Targeting the Right Affinity Partners. MORE >>

Analytics CRM Campaign Management Customer Data Integration Lead Generation Marketing Database Management Marketing Metrics and Reporting Marketing Strategy Marketing Technology Multi-Channel Marketing Personalized Communication Segmentation Social Media Web Analytics 2011 Marketing Trends Kenyon BluntKenyon Blunt. recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years.  It’s surprising how many times I’ve revised it in just a month, so my top 10 predictions for next year will probably change just as quickly. MORE >>

As you look for new affinity partnerships you should consider a few issues before a smooth and effective lead generation process can be set in place. Kenyon Blunt. Marketing by collaborating with member organizations is a proven and successful marketing channel, provided that you are working with the member organizations that will deliver customers that are profitable for your brand. Member groups provide a great diversity of consumers – some are a rich source of new customers, while others provide minimal return. Establish your affinity target criteria. Credit unions. Unions. MORE >>