DiscoverOrg

FEBRUARY 27, 2019

Buying random lists and one-off contacts has its disadvantages: the data tends to be less accurate, and the depth and volume are generally not sufficient for a pipeline-building lead-generation strategy. Before you buy lists be sure to confirm the legitimacy of the company by checking LinkedIn and review sites like G2 Crowd.

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120

DiscoverOrg

MAY 7, 2019

Lead generation. 3: Sales intelligence for lead generation. Here are a few ways marketing and sales intelligence contribute to lead generation at events: The trade show or conference itself may be the central hub of activity – but the demand-gen team uses it as an opportunity to drum up business.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

MARCH 5, 2018

How is it different from a lead list? The term “Sales Intelligence” is frequently thrown around in sales and marketing, but there’s a lot of confusion about what it actually refers to. What is sales intelligence?

Marketing Automation Services 265

Marketing Automation Services Purchase Intent Buying Cycle Marketing Prospects 265

DiscoverOrg

MARCH 27, 2017

Q: What specific metrics can marketers track to prove the impact of ABE outside of leads generated? While leads and opportunities are important to note, it’s not enough for ABE. For more info on these specific terms, click on the thumbnails of these micrographics of the definitions created by Engagio.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

DiscoverOrg

JULY 3, 2018

If you’re singing the Blues after Q2 , it’s time to change your tune. Even if you hit your sales goal, the new quarter is still a great time to take stock of wins and losses … AND start building your pipeline for a quota-crushing Q3. It starts today.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

DiscoverOrg

SEPTEMBER 14, 2018

How to Leverage Prospect Insights for Lead Generation”. See how to DOUBLE Lead Generation at Your Next Dreamy Event Get more leads from events. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you. Best Dreamforce sessions for Marketing.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

DiscoverOrg

MAY 23, 2018

Agreement on what a “qualified lead” is. Hyper-focus on marketing-qualified leads. Kill lead generation channels that don’t convert. Retarget cold, dead leads. You’ll learn how to align your sales and marketing teams around data, to boost results in the following scenarios: Agree on “good fit” criteria.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

SEPTEMBER 17, 2018

How to Leverage Prospect Insights for Lead Generation”. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you. Best Dreamforce sessions for Marketing. Don’t worry, there’s something for everyone. Actionable” is the operative word for this session.

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

DiscoverOrg

MARCH 5, 2019

When asked why leadership changes matter, DiscoverOrg CRO Patrick Purvis likes to tell this story: “In 2012, Salesforce closed a legendary estimated $140 million deal with State Farm. At the time, it was one of the largest single sales in Salesforce history.

Outreach 222

Outreach Work Management Case Studies Purchase Intent 222

DiscoverOrg

NOVEMBER 29, 2016

DiscoverOrg’s buyers are either sales or marketing professionals all with different lead generation targets and objectives. While most of our clients are tech companies, their core offerings are very different: IT staffing, IT consulting, Information Security, ERP, Application Development, Big Data, Infrastructure, VAR, etc.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

DiscoverOrg

AUGUST 24, 2017

General miseducation (or lack of education) about buyer personas. Focused in other areas like lead generation (even though these are completely related). Resorting to quick and easy brand tricks (*cough* free stock photos *cough*). Muting a unique company voice. Being the hero of content, not the curator.

B2B 191

B2B Buyer Personas B2B Sales B2B Marketing 191

DiscoverOrg

DECEMBER 15, 2016

Sales intelligence technologies, for example, will need to get better at helping customers identify the right leads across the right accounts while giving marketing greater visibility into those accounts and the ability to leverage those leads for improved content and campaign targeting.

Trends 120

Trends Work Management Marketing Management Paid Search Agency 120

DiscoverOrg

MAY 30, 2018

If you’re at a small company or startup, you were probably impressed and inspired by the highly sophisticated and advanced techniques that your peers at large companies with big teams are using to build lead pipeline. Sales and marketing event season just ended.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270