| | | Digital Body Language | |  Lead Generation | 4 articles |
| Page 1 of 1 | Previous | Next | DIGITAL BODY LANGUAGE SEPTEMBER 25, 2009 Marketing Automation Weekly Wrap-up - 2009/09/25 hope you enjoy some of this week’s highlights as much as I did Laura Ramos (B2B Marketing Posts) published her long awaited, and very well thought out Lead Management Market Overview. If you are thinking about an investment in marketing automation or lead management, this guide is well worth reading. link] Brian Carroll (B2B Lead Generation blog) , as part of his series on lead generation, talks about developing and intensifying your ideal customer profile – mostly based around pains you can solve for them, and their motivations, rather than demographics or firmographics. | DIGITAL BODY LANGUAGE FEBRUARY 4, 2009  Four Practices to Increase Webinar Effectiveness Are you using webinars as a lead-generation tactic in your marketing efforts? According to MarketingSherpa , webinars are "one of the top two lead-generation tactics for B-to-B technology marketing". Sending emails on behalf of the sales agent (who owns the lead), using Batch Signatures, has resulted in increased open rates of 10-15% and click-through rates of 2-4%. | | | | | |
| DIGITAL BODY LANGUAGE OCTOBER 19, 2009  Loose Coupling and Analysis of the Marketing Process When analyzing the flow of leads through your marketing organization, and into your sales organization, how you design the stages in the process has a significant impact on both how you are going to be able to analyze it, and how you are going to be able to optimize it in the future. Your marketing team, for example, may pass marketing qualified leads (MQLs) to your sales team. | DIGITAL BODY LANGUAGE FEBRUARY 13, 2009  Interview with The Funnelholic In many ways, for that generation, Facebook is more important than Google. An example: you “buy” a whitepaper lead from an online media source, you begin your marketing automation processes and after watching 2 webinars, talking to a sales rep, reading your blog, etc., Everyone assumes as a demand-generation guy, I don’t see the benefits of the entire non-quantifiable marketing mix. | |
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