| | | Dianna Huff - B2B MarCom | |  Lead Generation | 14 articles |
| Page 1 of 1 | Previous | Next | DIANNA HUFF - B2B MARCOM APRIL 11, 2012  Six DIY Google Analytics Fix-Its for Small Businesses The first step in ensuring your site generates leads is to have Google Analytics working properly — because without data, you’re basically in the dark without a flashlight. B2B Web Marketing B2B Website Lead Generation Google AnalyticsYou’re not the account owner. see this problem quite a bit. For detailed instructions, see this Google help page. | DIANNA HUFF - B2B MARCOM FEBRUARY 2, 2012  B2B Social Media: It’s Not About Sales. It is About Sales. The mistake small business owners (actually many B2B companies in general) make with social media is to treat it as another lead generation platform — meaning, they see it as a funnel that produces a bunch of leads that then need to be qualified. Tweet My colleague from Velocity, Doug Kessler ( @dougkessler ), asked “the crowd” for social media etiquette tips. | | | | | |
| DIANNA HUFF - B2B MARCOM AUGUST 13, 2010 B2B Content Marketing: Think Like a Reporter You'll also begin to generate ideas for blog posts, white papers, reports, articles and other information (not to mention you'll learn how your competitors position themselves). Thermo Scientific -- Marketing collateral copywriting NetLine Corporation -- Lead generation email campaign Litigation Solutions, LLC -- Marketing Opportunity Audit and case study. To see how I can help you drive leads and sales through B2B marketing strategies that work, give me a call at 603-382-8093 or send email to info@dhcommunications.com. August, 2010. Published by Dianna Huff. | DIANNA HUFF - B2B MARCOM FEBRUARY 27, 2011  You Wouldn’t Date a Shallow Person, So Don’t Write Shallow Content If you’re a company like Eloqua ( @Eloqua ), you’re creating “ Grande Guides &# that help prospects learn about content marketing, lead generation and the like. What really counts are results: are you getting the calls and emails (inquiries / leads) that become sales? So what exactly is “shallow and low quality content&# as it applies to B2B? Rinse. | DIANNA HUFF - B2B MARCOM APRIL 11, 2013  Why Social Media Hasn’t Replaced the Traditional Marketing Funnel By 2005, I was giving talks about SEO, lead generation and why a Website wasn’t an “online brochure” (positively HATE that term!). Having come from a traditional marketing background, and having been well-steeped in traditional lead generation, I kept wondering if social media had changed the marketing funnel, and if so how? Marie Forleo? Quick search. | DIANNA HUFF - B2B MARCOM JANUARY 5, 2013  Build Your New B2B Website with a Plan in Mind And of course, your Website needs to support your marketing activities, including collateral downloads, social media, and lead generation (to name just a few). In my post, “ Why a Website Overhaul is Like Redoing Your Bathroom ,” I talk about how redoing your B2B Website is similar to redoing a room in your house. Integration with CRM (e.g. Infusionsoft, Marketo, etc.). | | | | | | | |
| -
DIANNA HUFF - B2B MARCOM | TUESDAY, JULY 20, 2010 How to Use Facebook for B2B
My good friend Mac McIntosh has opened a new division, Acquire B2B , which helps maximize your leads and sales results and ROI from B2B marketing automation. He's also building on over two decades of B2B sales lead expertise that includes relationships with some the best B2B services companies and experts in the industry. Get More Leads with the Marketing Assets You Already Have. Here's how it works: Let's say you're thinking about doing a lead generation email campaign. July, 2010. Published by Dianna Huff. Volume 10, Number 7. Welcome! Regards, Dianna Huff. MORE >> -
DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 23, 2012 Consistently Great Marketing More Important Than Ever
It was ugly, poorly designed and lacked any type of lead generation. Most important, you won’t have to pull out your hair wondering why you’re not getting Website leads. A colleague and I were talking about the Google Penguin / Panda updates as well as how Google Analytics no longer shows the keywords people use for searching when they’re logged into their Google account. An example of really bad marketing. prospect called a few weeks ago. They wanted help with (I think) SEO and content for their new site in progress. The template was ugly. MORE >> -
DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 23, 2012 Consistently Great Marketing More Important Than Ever
It was ugly, poorly designed and lacked any type of lead generation. Most important, you won’t have to pull out your hair wondering why you’re not getting Website leads. A colleague and I were talking about the Google Penguin / Panda updates as well as how Google Analytics no longer shows the keywords people use for searching when they’re logged into their Google account. An example of really bad marketing. prospect called a few weeks ago. They wanted help with (I think) SEO and content for their new site in progress. The template was ugly. MORE >> - 7 Tips for Getting People to Your B2B Blog
Get More Leads with the Marketing Assets You Already Have. Here's how it works: Let's say you're thinking about doing a lead generation email campaign. After talking with you about your campaign objectives and learning more about your company, I'll go through all of your marketing assets to determine how you can more effectively drive leads using what you already have. June, 2010. Published by Dianna Huff. Volume 10, Number 6. Welcome! business owner emailed me recently to say he was disappointed with his new B2B blog. What could he do to change this situation? MORE >> -
DIANNA HUFF - B2B MARCOM | FRIDAY, JANUARY 4, 2013  Interview with Joey Bushnell on How Small B2B Companies Can Market Themselves Online
Six types of “ lead generation devices” you can use to gather people’s contact information. Joey Bushnell, an Internet and social media consultant who has a large following, interviewed me for his blog a few months ago. The interview, which is audio-based, is now available at his Web Marketing Inner Circle blog. had completely forgotten about this interview and while listening to it, remembered the great questions Joey asked me. In this 21 minute recording, you’ll learn: Three things every B2B Website needs to tap into the emotional hot buttons of visitors. Enjoy! MORE >>
- SPONSOR: Acquire B2B Helps Drive Sales with Marketing Automation DIANNA HUFF - B2B MARCOM | MONDAY, JULY 19, 2010
- Six DIY Google Analytics Fix-Its for Small Businesses DIANNA HUFF - B2B MARCOM | WEDNESDAY, APRIL 11, 2012
- How Grasshopper Taught Me to Make Better Pancakes DIANNA HUFF - B2B MARCOM | FRIDAY, MAY 7, 2010
| |
