| | | Conversionation | |  Lead Generation | 6 articles |
| Page 1 of 1 | Previous | Next | CONVERSIONATION FEBRUARY 4, 2013  Why We Still Fight Over Social Media and Content Marketing No, no, it’s about sales and lead generation. few examples: Demand generation and sales people. If you have no experience in demand generation or sales, don’t say social is just good for brand- and relationship-focused goals. A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. And the same goes for social media (marketing). | CONVERSIONATION JULY 21, 2011  B2B: Involve Your Sales People in Social Media Marketing and CRM Now All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects. In some companies, the role of sales has been reduced by strict lead management processes, whereby the role of sales reps has been reduced to order intake. Of course, it’s not the only division in most cases. Many businesses underestimate that. | | | | | |
| CONVERSIONATION MAY 20, 2011 Social CRM: Social Media and Communities in Customer Relationship Management and Marketing If your list is correct, your decisions and your actions will lead to better results – and higher revenue”. Social media do play a role in lead generation, direct marketing strategies and sales if you work in a customer-centric and thus by definition cross-channel way. It’s the role of a business to enable these conversations across all channels, leading to an improved customer experience and a truly social CRM. Social CRM is a term that is often misused, certainly in a product and solution context. It seems everyone is offering social CRM solutions these days. | CONVERSIONATION MAY 19, 2011 Social Media and Inbound in B2B Marketing: Evolutions and Challenges Oddly enough less than half reported they were using social for lead generation. Many B2B marketing experts still think that social media doesn’t work in lead generation. Is it perhaps a problem with not having their online marketing efforts integrated for lead generation? It’s very possible they just don’t know how to generate leads via social because their channels are not currently working in a coordinated way. of the respondents expect their online budgets to go up this year. So, what are B2B businesses doing with social media? | CONVERSIONATION MAY 23, 2011 Content Marketing: Considerations When Defining a Content Plan Furthermore, a content marketing plan is closely linked to other operations and plans, including SEO, social, lead management, sales, R&D, product marketing, events, marcom, well, basically everything. In most companies the key partners of the content marketing plan are the lead nurturing scenarios and conversion marketing paths. Obviously, everything has to be tracked and lead to more contact moments: directly, or indirectly (for instance, via brand impact or word-of-mouth). In any case, the content must ultimately lead to interaction. Social”, anyone? | CONVERSIONATION SEPTEMBER 14, 2010 Content marketing: creating relevant and efficient customer cases Improve SEO, credibility, trust, social media mentions, lead generation and word-of-mouth with your customer’s stories While planning to purchase a certain product or service, people have always sought the advice from other people they trust or know. This is one of the reasons why companies. Click title to read more | | | | | | | |
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